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I’ve studied goal-setting and goal-achievement pretty extensively over the past decade. And, as someone who regularly communicates with well over 7,000 chiropractors on a weekly basis, I believe I have a unique perspective on what it truly takes for docs to accomplish their annual goals and ambitions.
First, immediately dump the [...]
The Truth About Goal-Achievement For Chiropractors
Easiest Way To Increase Your Chiropractic Patient-Base
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The easiest possible way to increase your chiropractic patient-base is ironically quite obvious, yet so few chiropractors do it. You can instantly increase your number of active chiropractic patients simply by regaining your inactive patients.
According to Jay Abraham, often referred to as America’s Highest Paid Marketing Consultant, “Most people [...]
How To Use Popular Books To Get New Patients
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There’s a common marketing strategy in the newsletter publishing world that chiropractors can use to get new patients.
It’s a bit advanced. But, if you’re willing to get out of your comfort zone, this strategy can certainly create quite a stir for your practice.
Let me first describe the way this marketing [...]
3 Steps To Rid Yourself Of Limiting Chiropractic Beliefs
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Odds are there is something you’ve been taught or something you’ve picked up over time that is either consciously or sub-consciously slowing you down on your journey to wealth as a chiropractor.
These are often referred to as self-limiting beliefs: beliefs you hold about certain things that aren’t necessarily accurate that [...]
Get New Chiropractic Patients For .01 A Piece…
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As a chiropractor, there’s possibly no better, cheaper, faster way to get new patients than this.
It targets only the most interested potential patients who have expressed a desire to learn more about chiropractic. Focuses on only the most local individuals to your practice. And, in many cases, [...]
S.A.D.: A Practice-Building Opportunity for Chiropractors
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The other day while reading the Wall Street Journal, I came across an article which discussed what I immediately saw as a time-sensitive practice-building opportunity for chiropractors.
The article started as follows: “It’s that time of year when darkness descends like a heavy blanket beginning in mid-afternoon in much of [...]
Chiropractic Gratitude Intervention: The “Forgotten Factor”
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Being the day before Thanksgiving, I have a 30-minute “task” for you that will add an exciting new dimension to your life, boost your overall health and well-being, and… flat out… make you feel good.
Recently, the University of California published a summary of results from a series of highly focused, [...]
The Secret To Chiropractic Practice Stability
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What is true chiropractic practice stability?
Well, “resistance to change, especially sudden change or deterioration” is one of the ways dictionary.com defines the word stability.
“Deterioration” is the word in that definition that strikes me most. Because, according to the same site, anything that deteriorates “becomes worse or inferior in character, [...]
Most Chiropractors Unknowingly Commit This Deleterious ERROR …
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It’s a deleterious error most chiropractors unknowingly commit…
The miscategorizing of their practice marketing as an expense, instead of what it really is (when done correctly).
Marketing and advertising, for an overwhelming majority of chiropractors, most certainly ends up in the expense area of the practice P&L and is often [...]
3% Of Chiropractors Will Make TEN TIMES The Money
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If chiropractors are at all like the folks in this famous Harvard Business School study… 3 percent of docs will make TEN TIMES the amount of money the average chiropractors bring home.
The study I’m referring to is one that was conducted with graduates of the the Harvard MBA program in [...]
The Most Powerful Chiropractic Management Lesson You’ll Learn
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Day-to-day management of office staff is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”.
Many years ago, while working as a vice president of training at a company that owned eight premium [...]
Chiropractic Marketing Online Is About To Change…
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This is certain to be a game-changer for chiropractors marketing online…
According to a USA Today article published THIS MORNING, “There’s a new race on the Internet and, like most races, it’s about speed”.
The way prospective chiropractic patients find and get information about you (and from you) is about to change [...]
Swine Flu Resource For Chiropractors
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With news, alerts and vaccine updates about the Swine Flu so pervasive today, folks are clamoring for guidance they can trust.
That’s where you come in…
As a chiropractor, during this tumultuous time, you have an opportunity to rise to the occasion and offer patients and prospective patients the direction they so [...]
Interesting Chiropractic Care Fact For The Football Fans
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This morning I stumbled across an interesting observation…
As of the writing of this blog post, the Oakland Raiders have only won 2 of their last 7 games.
According, to a staff member for the team posting on the RaidersFans.net forum, the Oakland Raiders are the only team in the NFL who [...]
CHIROPRACTORS: U.S. Supreme Court Rules Income Tax Unconstitutional!
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In 1895, the U.S. Supreme Court ruled that an income tax was unconstitutional.
Within just 18 years, the income tax was made a permanent part of our society when the 16th Amendment was passed in 1913.
Fact is; radical, sweeping change is often a regular part of life. Especially in business.
It [...]
The Secret Strategy Of A Super-Efficient Chiropractic Office
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There’s a simple strategy that will transform even the most inefficient chiropractic office into a well-oiled, firing-on-all-cylinders, machine of an office.
It reduces the pressure on your staff, decreases their workload, and… hence… boosts their morale in the process.
Best of all… specific to marketing… this simple strategy will bring you consistent [...]






