ShareReading time: 5 – 8 minutes
Not more than a few days go by without a chiropractor asking someone in our office, “How do you get a doctor’s website, from the Chiropractic Dashboard, listed in the top of Google and the other search engines so prospective patients find them?”
In today’s article, I’m going to tell you [...]
The Truth About Chiropractic Website SEO
This Is How The Most Successful Chiropractors Think
ShareReading time: 2 – 4 minutes
I was reminded, the other night, of a major “success principle” I learned many moons ago.
I can honestly say, it’s had a pretty hefty impact on my thinking, actions, attitude, and bank account since learning it.
And I figured I’d quickly pass this principle your way in hopes it could [...]
Marketing Chiropractic In 2010 According To WSJ
ShareReading time: 2 – 4 minutes
In a recent Wall Street Journal editorial titled “Postgame Evaluation of Super Bowl Advertisements”, two marketing lessons – both worthy of our discussion – were highlighted. They reaffirm something I’ve been teaching chiropractors for many years.
“In the annual discussions as to which Super Bowl ads are ‘liked’ best, the pundits [...]
Chiropractic Business: Financial Independence For Chiropractors
ShareReading time: 7 – 11 minutes
Chiropractic business as usual does not get most chiropractors financially independent. That’s not an opinion. It’s just the reality of how most chiropractors approach their practice and finances.
In today’s MCP essay I want to share snippets from a recently published article by one of my personal mentors – self-made [...]
Chiropractic Voyeurism
ShareReading time: 4 – 6 minutes
“In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature. In popular imagination the term is used in a more general sense to refer to [...]
When Should You Offer Chiropractic Patients More…
ShareReading time: 3 – 4 minutes
When is the perfect time to offer new chiropractic patients ancillary services, nutritional products, or other “spending opportunities” within your practice? The answer may surprise you.
In fact, the answer you’d get from fellow doctors would almost always be the complete antithesis of what the experts of the direct marketing [...]
Chiropractic Advertising Flops!
ShareReading time: 2 – 4 minutes
Chiropractic advertising is financially ineffective for most chiropractors for 3 critical reasons:
First, most chiropractic advertising is completely devoid of any attention-grabbing content.
Meaning: there’s nothing said or done in typical chiropractic advertising that reaches out and grabs the attention of readers – which is the initial primary function of any advertisement.
Remember, [...]
What REALLY Moves Prospective Patients To Action Is…
ShareReading time: 3 – 5 minutes
Tell me which would move you to take action faster:
1. If I told you I would deposit $100 in your bank account if you took action A…
…or…
2. If I told you I would take $100 out of your bank account if you didn’t take action A?
1 or 2 – which [...]
How Prospective Patients Choose A Chiropractor
ShareReading time: 4 – 7 minutes
Did you know that on average 1 out of every 20 people have an extra rib.
It’s true.
Despite what meets the eye, there are more differences among people than we may often realize.
Take for example, “prospective chiropractic patients”.
To lump – what we would call “prospective chiropractic patients” – under one [...]
Chiropractors – About Obama’s State Of The Union Address
ShareReading time: 3 – 5 minutes
Regardless of your personal view or stance on President Obama’s politics, tonight’s State of the Union Address should be quite interesting, especially since a coming “government spending freeze” is most likely to be announced. Even so, I have a confession…
Today’s essay has nothing to do with politics, partisanship, or Barrack [...]
What Does Chiropractic Care Really Offer?
ShareReading time: 3 – 4 minutes
There a many elements that contribute toward the financial success of a chiropractic advertisement.
For example, the headline is responsible for over 80% of readership. The benefits and big promise compel readers to continue reading the full marketing message. And the call-to-action tells readers exactly what they should do once [...]
The Dumb Chiropractor?
ShareReading time: 3 – 5 minutes
When I was in my early twenties I didn’t enjoy reading. In fact, in high school, my sole goal was never to have to take books home at the end of the school day. It wasn’t until my mid-twenties, when I was introduced to The Psychology of Winning by Denis [...]
Chiropractor DIES!! Now what??
ShareReading time: 4 – 6 minutes
Recently, while attending a local marketing conference in Orlando as a guest, the main speaker, AM, shared a story that struck a serious emotional chord with me.
“As many of you know, Ken Giddens, a successful entrepreneur and friend, recently passed away. He left behind a supportive wife and 2 [...]
What’s Your Chiropractic “Track Record”?
ShareReading time: 3 – 4 minutes
If you view a substantial amount of chiropractic advertisements, like I do, you’ll often find most lacking 2 critical elements.
The first is far less lacking, but lacking nonetheless. It’s what we call “credibility boosters”. These are the elements within a chiropractic advertisement that overtly communicate and establish your credibility [...]
Your Primary Role Is NOT Being A Chiropractor!
ShareReading time: 4 – 7 minutes
You’ve gone through chiropractic school. You learned about anatomy, physiology, and the elusive subluxation. You’re a master at adjusting the spine.
Now it’s time for you to become ensconced in your daily role as a chiropractor. Or is it?
Despite what most chiropractors have been taught and how most operate, your [...]
Do You Know These 2 Crucial Chiropractic Practice Numbers?
ShareReading time: 3 – 4 minutes
Without a doubt, I can quickly look at 2 different metrics (numbers) within your chiropractic practice, and predict – with relative accuracy – your future level of profitability as a chiropractor.
The two metrics I’m referring to are: Cost of New Patient Acquisition (COA) and Lifetime Patient Value (LPV).
COA tells us [...]
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