ShareReading time: 2 – 3 minutes
I don’t watch much television.
But, there are a few shows I really enjoy watching once a week (DVR’d, of course):
The Office
Lost
Flash Forward
Modern Family
The Apprentice
Well, about 2 episodes ago on the Apprentice there was some great advice given for chiropractors.
It wasn’t just meant for chiropractors, though. And, ironic enough, the advice [...]
Donald Trump’s Business Advice to Chiropractors
Chiropractic Chutzpah (and JW’s book)
ShareReading time: 2 – 4 minutes
You’ve seen the movie The Karate Kid, right?
How about Ocean’s Eleven and Vegas Vacation?
If you didn’t know, all three of those movies were produced by the same guy – Jerry Weintraub.
Last week Jerry’s first book entitled “When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man” [...]
Chiropractic Success in a Bad Economy
ShareReading time: 3 – 4 minutes
Let’s get really honest for a minute…
The economy has had a negative impact on most chiropractors.
Health care reform will probably worsen things.
Yet, the reality is… most chiropractors are operating as if nothing has changed in the profession – with their heads buried in the sand, ignoring all of the signs.
Fact [...]
The Key Factor in 70% of CHIROPRACTIC FAILURES
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This should be a real eye-opener for every chiropractor.
According to Dunn and Bradstreet… which keeps records on over 140 million businesses, and has been doing so for over 167 years…
“Of the small businesses that fail, 90% do so because of a LACK OF SKILLS and knowledge on the part of [...]
Chiropractors: STAY AWAY from Cameron Diaz (here’s why…)
ShareReading time: 3 – 4 minutes
A few weeks ago Kellie and I rented, what is arguably, the worst movie I have ever seen.
When all was said and done, I was close to asking Blockbuster for my money back on the rental. Seriously. That’s how bad this movie was.
Ironically enough though, there was one great lesson [...]
Expedia Says Some Chiropractors Have “Leisure Sickness”
ShareReading time: 2 – 4 minutes
One of my first mentors – a 60 year old self-made multi-millionaire – was a work horse. He was in the office every morning by 7AM and worked until easily 7PM every night.
But, like clockwork, every 6 weeks he would take a minimum one-week vacation with his wife. Sometimes 2 [...]
Chiropractic Marketing Tip: 3 Types Of Prospective Patients
ShareReading time: 3 – 5 minutes
There are 3 types of prospective chiropractic patients.
2 of the 3 you know.
Odds are… one type of prospective patient you’re currently ignoring.
STOP IGNORING this third type of prospective chiropractic patient… and… you can easily see a 30-60% increase in new patients coming into your practice.
Let’s first quickly cover the 2 [...]
Chiropractic Marketing Online & The UNHOLY Alliance
ShareReading time: 4 – 6 minutes
Two factors have only recently collided to cause massive online chiropractic marketing carnage.
This first-time-ever combination is slaughtering chiropractors and leaving a trail of blood a mile long.
It’s like a scene right out of Platoon or Apocalypse Now. Only, it’s chiropractors bloodied and beaten on the battle field. Not soldiers.
Well… maybe [...]
Are You Making This Chiropractic Cash-Flow Blunder?
ShareReading time: 2 – 2 minutes
For the average chiropractor, cash flow control can get a bit hairy during a weak economy or periods of ineffective marketing.
This can often force these chiropractors to make certain tough financial decisions. A cut here. A cut there. Save, save, save.
Problem is: you’ll never get wealthy or fix an underlying [...]
Chiropractic Marketing Tip: Great “Artery Age” Verbiage
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Saw this and thought of you…
It gives a great example of how to most-effectively describe, to a patient, the current “status” of their spine so they instantly understand the real value of on-going chiropractic care with you.
Ironically, it’s from an article about “vascular age”, of all things, in a recent [...]
3 Steps To The “Perfect” Chiropractic Practice
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If I asked you to describe your dream chiropractic practice, could you do it?
For most chiropractors this is a question they either can’t answer or they just haven’t given it enough thought.
Problem is, just like traveling, in order to arrive at the destination of your choice you first need to [...]
Get Paid To Educate Your Chiropractic Patients
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Chiropractic Success Lesson from Back In The Day
ShareReading time: 4 – 6 minutes
Most of our chiropractors don’t know this about me…
About 6 weeks ago I decided to get a little “old school” and jump back into intense weight training.
When I was in my early to mid-twenties I was actually a pretty successful national-level bodybuilder. You’d never know it now [...]
5 Frogs and A Chiropractor…
ShareReading time: 3 – 4 minutes
There are 5 frogs sitting on a log in the middle of the swamp. All 5 are unhappy and dissatisfied with their lives.
After some extended complaining by all 5 frogs… 3 of the frogs decide it’s time to leap off the log, get out of the swamp, and [...]
Chiropractic Marketing: Breaking News from CNBC
ShareReading time: 2 – 3 minutes
This morning, while struggling through my early morning cardio workout, I caught a monumental news report on CNBC. Savvy chiropractors will immediately recognize the implications of this report as it relates to a very current and exciting patient-attraction opportunity.
“Social networking website Facebook has capped a year of phenomenal growth by [...]
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