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In her new book, SuperCompetent: The Six Keys to Perform at Your Productive Best, Laura Stack does an excellent job of exploring 6 competencies behind peak performance. This is great stuff for any chiropractor.
As explained in her book, you’ll get to your productive best by mastering the following six concepts:
1. [...]
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I’m usually not one to rave about a business card.
Most, frankly, suck and offer little value.
But, here’s a great example of a business card from a savvy cosmetic surgeon.
Let’s note a few of the things that make this a great business card:
(1) It’s different from the [...]
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Today, a chiropractic blog can easily be one of the most valuable online assets.
Here are 10 reasons why every chiropractor should have their own blog (in no particular order):
Reason #1: A chiropractic blog (done correctly) can get you lots of top rankings in the search engines.
It’s true.
There’s nothing more powerful [...]
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Click here to learn how to get new patients with little Facebook Advertising tricks
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How many of these common mistakes are you currently making right now with your chiropractic advertising/marketing:
Mistake #1: Not having a compelling headline to seize the attention of your target audience
Remember, 80%+ of the readership of any chiropractic marketing or advertising piece is based on the headline. If there is [...]
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All chiropractic patients are NOT created equal.
Some are worth more money to your practice than others.
Some, a lot more!
Fortunately, as I explained in last week’s Millionaire Chiropractic Club Video Lesson, there’s a simple formula you can use to identify the exact patients who are most likely to spend [...]
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This WILL get you free advertising for your practice. As much as you want, in fact.
But, it requires the deployment of an unusual marketing tactic (and mindset), as well as the investment of some time and energy. And that’s why, frankly, most chiropractors simply won’t do this.
But, if you’re one [...]
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I just found this free service yesterday, and it’s AMAZING!
As I demonstrate in the Google Places for Chiropractors training, one of the main factors in getting several #1 spots on Google Places (formerly Google Maps) is having lots of “authority citations”.
Citations are really nothing more than other websites out [...]
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I must admit…
I’m a big mixed-martial-arts and UFC fan.
I actually grew up watching boxing with my dad… at first a Muhammad Ali fan, then enjoyed watching Tyson ravage opponents, and finally cheered on Evander Holyfied through the ranks.
There’s just something about seeing guys go toe-to-toe, not pulling any punches and [...]
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Seeking “business comfort” as a chiropractor is a surefire recipe for mediocrity.
Whether it’s with your marketing… your practice model… your staffing… or your overall mindset and approach to practice-growth… if you’re seeking “comfort” instead of excellence and performance, you’re sacrificing results and growth.
As best-selling author, Seth Godin, shared in [...]
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Chiropractors can no longer use the excuse…
“I don’t do a lot of online marketing or office promotion because most of my patients are 50 and older… and they don’t really use the internet.”
That ship has officially sailed.
According to a brand new study from the Pew Research Center, “Social networking use [...]
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Being 38 years old, it was during my late teen years that I became a fan of the television show Beverly Hills 90210.
I’m embarrassed to admit that I actually watched the series finale while on my honeymoon.
(Hey, my wife was a bigger fan than I was. So, she [...]
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The most important component of getting top listings in Google for your chiropractic website is getting links on other websites pointing back to your website.
The best links are from “Authority Sites”. These are sites that hold a lot of weight in the eyes of Google.
A fast and potentially [...]
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Imagine being able to get various online chiropractic marketing tasks/activities/projects, etc. completed for you for just $5.
Well, now you can.
Seriously.
I recently stumbled across a neat little site where talented folks post their willingness to complete various tasks for you…
FOR JUST $5 EACH.
It’s called Fiverr.com.
Take a peek…
Go here.
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Today, more than ever, it’s extremely difficult to cut through the clutter and actually get patients and prospective patients to read, watch, or listen to a marketing message from you.
This is why it’s essential that the content of your marketing communications, in some way, tie-in with current and social events. [...]
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