ShareReading time: 3 – 5 minutes
Click play on the video below. And watch the 30-second commercial before reading on…
At the time of its initial airing in 1970, this commercial quickly became one the most talked about 30-second spots on television.
It created such disdain with the baggage handlers union, that it was eventually yanked from network [...]
ShareReading time: 7 – 11 minutes
new HelloBar(18038,13894);
The Hello Bar is a simple web toolbar that engages users and communicates a call to action.
It’s interesting to note how the most productive use of the computer has radically shifted over the last 36 months for chiropractors.
It used to [...]
ShareReading time: 2 – 2 minutes
Social sites that allow people to quickly share the stories, videos, and information they like and/or find valuable online have grown exponentially over the last couple of years.
And, therefore, so have the number of ‘sharing buttons’ many chiropractors are displaying on their website.
The mindset is, “If I give visitors to [...]
ShareReading time: < 1 minute
Experts: Google’s +1 has minuses | Search | Macworld
http://www.macworld.com/article/158966/2011/03/google_plus1.html
Google’s latest attempt to infuse its search engine with social networking elements appears underwhelming and its success is questionable, as the company struggles to respond to the increasingly serious threat posed by the Facebook and Microsoft search tandem, according to industry experts.
(via Instapaper)
Why [...]
ShareReading time: 4 – 7 minutes
How important is it to strategically design your chiropractic office (the look and feel) and script-out – from A-Z – your interactions with prospective patients?
Despite how most chiropractors approach this aspect of their practice, it’s extremely important.
Strategically designing your office and scripting your interactions with prospective patients from beginning to [...]
ShareReading time: 1 – 2 minutes
A recent article on AllFacebook.com proves people are using social media sites to gain more insight into their health care choices.
Notice a couple of compelling statistics in the article (below):
Of almost 23,000 people surveyed; 94.1% consult Facebook about health care decisions.
When asked to rate their trust of social media on [...]
ShareReading time: 4 – 6 minutes
The proper (and only effective) approach to chiropractic patient education has changed significantly over the last 6-12 months.
So has the process by which a chiropractor achieves expert status and valuable “health advisor” positioning.
No longer is the sheer disseminating of additional health and wellness information – via office handouts, blog posts, [...]
ShareReading time: < 1 minute
Yesterday I sent out an email titled The Charlie Sheen Method of Chiropractic.
Well, it created a firestorm of responses from chiropractors. And, within that firestorm there are 2 huge lessons for chiropractors.
Press play below to see what I mean:
Read the original ‘Charlie Sheen Method of Chiropractic’ Email Here
ShareReading time: 2 – 3 minutes
I think Charlie Sheen is an idiot.
A total whack job who’s out of his friggin’ mind.
Ironically, according to several television and radio interviews, Sheen adamantly believes he’s “winning” and “tired of pretending his life isn’t awesome”.
“Awesome”?
“Winning”??
Hmmmmm… so… paying for hookers, getting arrested multiple times, struggling with more than [...]
ShareReading time: 2 – 3 minutes
*Guest Post by Matt Prados
Reviews are one of the biggest actions that any business can do to create a positive online reputation. And this is only the beginning of the important of reviews.
Hot off the press direct from google themselves – yet another reason you MUST have patients review you [...]
ShareReading time: 1 – 2 minutes
Close to 55% of inactive chiropractic patients go inactive, NOT because they don’t believe in chiropractic anymore or because you or staff have done something wrong.
They go inactive simply because life got in the way.
And, with a simple chiropractic patient reactivation campaign, you can easily reactivate a large number of [...]
ShareReading time: < 1 minute
Facebook Page Marketing For Chiropractors
ShareReading time: 4 – 6 minutes
*Guest post by Dr. Michael Beck
Let’s face it; the chiropractic profession is changing at a rapid pace.
The marketing strategies that worked as recent as two years ago no longer bring in the same numbers. Insurance patients are decreasing and the cloud recent health care legislation looms over our heads.
Just yesterday [...]
ShareReading time: 2 – 3 minutes
According to Time Magazine; Linfen, China is the most polluted city on the planet.
There’s so much pollution in the air there, that according to Mother Nature Network, if you hang your laundry outside to dry in Linfen it will turn black before it’s finished drying.
It’s so bad… that spending one [...]
ShareReading time: < 1 minute
Check out this email promotion I got from a chiropractor.
Then, check out my reworked, made-over version of the same promotion.
Tell me which you think is better and why… (press play on the video below to see both chiropractic promotions)…
To learn more about Facebook Advertising for your practice – CLICK HERE.
ShareReading time: 2 – 4 minutes
Chiropractic videos landed #3 on a recent list of beneficial sites.
Well, sort of…
According to a recent survey from eMarketer of 752 small business owners; the social media site most beneficial to business growth is Facebook.
Shocking, right! (Sarcasm)
Number two… is Twitter.
Can you guess what number three is?
It’s NOT LinkedIn.
It’s NOT Yelp.
It’s [...]
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