Chiropractic Practice Stability & Sausage Rigatoni

Chiropractic Practice Stability & Sausage Rigatoni

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Last night, for a little pre 40th-birthday celebration for Kellie, I took her, the kids, my folks, and my sister’s family out to some Italian family-style eats at Buca di Beppo.
If you’ve never been; Buca di Beppo (Italian for Joe’s basement) is a, sort of, Italian Planet Hollywood, with monster-sized [...]

Chiropractic Marketing On Groupon [EXAMPLE]

Chiropractic Marketing On Groupon [EXAMPLE]

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Thought you might enjoy seeing an example of chiropractic marketing being done on Groupon.
Here are two screen-shots from a real Groupon offering.

Let me know what you think of this offer… and if you’d be interested in learning more about using Groupon for your own chiropractic marketing (and other coupon/deal services like [...]

Chiropractors Eating Dog Food

Chiropractors Eating Dog Food

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According to Wikipedia…
“Eating your own dog food, also called dogfooding, is when a company (usually, a software company) uses the products that it makes.”
In Steve Levy’s recent article in Wired magazine on the topic of Google’s soon-to-be-released social networking platform (Google Plus), he adds to the idea of ‘eating your [...]

Disney Definition For Chiropractic Marketing

Disney Definition For Chiropractic Marketing

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Are you giving your patients “The WOW Experience”?
When they leave your office after an adjustment are they saying to themselves, “Wow! That was probably the best experience I’ve ever had inside a doctor’s office!”… or “Wow! Every time I come to this office the experience is just fantastic and impresses [...]

2 Chiropractic Marketing Lessons from The Casey Anthony Trial

2 Chiropractic Marketing Lessons from The Casey Anthony Trial

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Unless you’ve been living under a rock, you’re aware of how the trial of Casey Anthony (for the murder of her two year old daughter Caylee) has been receiving worldwide attention.
According to Josh Benson of NewsRamble, “Orange County Chief Judge Belvin Perry stated at one point in court that Anthony’s [...]

What Are Your Chiropractic Fees?

What Are Your Chiropractic Fees?

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New chiropractic competition.
Ineffective management.
Bad marketing.
Weak economy.

All common reasons given for why many chiropractors have slid from prosperity to struggle over the last 36 months.
And, in many cases, there’s validity to each one.
However, none are the number one cause of why many, once thriving chiropractors, have been experiencing a steady decline [...]

QUESTION: Are Chiropractors Successful With Facebook Advertising?

QUESTION: Are Chiropractors Successful With Facebook Advertising?

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More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e [...]

The One Letter That Boosts Chiropractic Marketing Response

The One Letter That Boosts Chiropractic Marketing Response

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You would never think it…
But, one single word in your chiropractic marketing can drastically impact response.
Wait, scratch that – one single letter added or removed can impact response.
Seriously, ONE LETTER.
Let me prove it to you with a non-chiropractic real-world example. Then I’ll hand you specific examples you can use and [...]

A Comment About Plain Vanilla Chiropractic Marketing

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A marketing message that attempts to reach everyone is guaranteed to deliver quiet and understated ad copy. And convincing your customer to take action often requires that you choose a segment of the market to leave behind.
via marketingbeyondadvertising.com
 
I’ve said it many times before… trying to attract every type of prospective chiropractic [...]

4 Chiropractic Facebook Page Success Measurements

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A more holistic view of the community must look at four key areas in relation to each other over time.

Reach: the number of fans a brand page is actually speaking with.
Engagement: measuring how compelling a brand’s News Feed presence is.
Influence: Are you converting your Fans to take some sort of action?
Attrition [...]

Ultimate Online Chiropractic Marketing Blueprint

Ultimate Online Chiropractic Marketing Blueprint

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Download your FREE COPY of the Ultimate Online Chiropractic Marketing Blueprint.

Register for the detailed Live 90-minute Ultimate Online Chiropractic Marketing Blueprint Web Training
 
 
 

You Giving In To Chiropractic Peer Pressure?

You Giving In To Chiropractic Peer Pressure?

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All the way up through high school, I was routinely teased about being small.
The finger-pointing, giggling, and name-calling was crushing for me as a kid… like it is for so many that are picked-on in school.
I was so small, though, that as a freshman in high school, I was only [...]

SEO is a dirty dirty game

SEO is a dirty dirty game

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Guest post by Matt Prados
SEO is like Hollywood. One day your on top making HUGE money you fans love you. The next day they find out you are living with your two boys, two prior hookers, smoked a pound of crack and that you are well crazy as [...]

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