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When it comes to marketing for chiropractic, there’s nothing more important to your immediate and long-term practice success than what I’m about to share with you in today’s essay.
It’s the most essential component of a sustainable practice growth strategy. And, it’s the one thing that allows you to acquire maximum [...]
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Is This A Good Or Bad Chiropractic Advertisement?
Over the weekend I received an interesting chiropractic advertisement.
It’s from a local chiropractor and it’s about spinal decompression.
Before I share, in a follow-up post, my critique and overview of this chiropractic advertisement, I’d like to hear YOUR OPINION and thoughts.
After you view the full [...]
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Frequently referred to as, “the greatest motivator of our time”, Lou Holtz certainly knows as a thing or two about inspiration and motivation.
Over the span of his 20+ year career coaching collegiate football teams and compiling a career record of 249–132–7, Holtz became the only college football coach to lead [...]
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This may not seem like a chiropractic marketing test, but it is…
How many squares do you see below?
Most chiropractors… most people… get this wrong.
The most common answer is 16.
But that’s incorrect.
The second most common answer is 21.
That’s also incorrect.
I’ll tell you the answer in just a bit.
How is this box [...]
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Last night, for a little pre 40th-birthday celebration for Kellie, I took her, the kids, my folks, and my sister’s family out to some Italian family-style eats at Buca di Beppo.
If you’ve never been; Buca di Beppo (Italian for Joe’s basement) is a, sort of, Italian Planet Hollywood, with monster-sized [...]
![Chiropractic Marketing On Groupon [EXAMPLE]](http://morechiropatients.com/blog/wp-content/themes/delegate/thumb.php?src=blog/wp-content/uploads/2011/07/chiropractic-marketing-on-groupon.jpg&w=100&h=100&zc=1&q=90)
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Thought you might enjoy seeing an example of chiropractic marketing being done on Groupon.
Here are two screen-shots from a real Groupon offering.
Let me know what you think of this offer… and if you’d be interested in learning more about using Groupon for your own chiropractic marketing (and other coupon/deal services like [...]
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According to Wikipedia…
“Eating your own dog food, also called dogfooding, is when a company (usually, a software company) uses the products that it makes.”
In Steve Levy’s recent article in Wired magazine on the topic of Google’s soon-to-be-released social networking platform (Google Plus), he adds to the idea of ‘eating your [...]
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Are you giving your patients “The WOW Experience”?
When they leave your office after an adjustment are they saying to themselves, “Wow! That was probably the best experience I’ve ever had inside a doctor’s office!”… or “Wow! Every time I come to this office the experience is just fantastic and impresses [...]
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Unless you’ve been living under a rock, you’re aware of how the trial of Casey Anthony (for the murder of her two year old daughter Caylee) has been receiving worldwide attention.
According to Josh Benson of NewsRamble, “Orange County Chief Judge Belvin Perry stated at one point in court that Anthony’s [...]
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New chiropractic competition.
Ineffective management.
Bad marketing.
Weak economy.
All common reasons given for why many chiropractors have slid from prosperity to struggle over the last 36 months.
And, in many cases, there’s validity to each one.
However, none are the number one cause of why many, once thriving chiropractors, have been experiencing a steady decline [...]
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More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e [...]
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So, Rep. Anthony Weiner finally came clean the other day and admitted he did infact tweet a lude photo of himself.
What was supposed to be a direct tweet to someone ended up being shared with the entire Twittisphere.
Oh, boy! Not good.
I guess we could say the first rule in Chiropractic [...]
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You would never think it…
But, one single word in your chiropractic marketing can drastically impact response.
Wait, scratch that – one single letter added or removed can impact response.
Seriously, ONE LETTER.
Let me prove it to you with a non-chiropractic real-world example. Then I’ll hand you specific examples you can use and [...]
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A marketing message that attempts to reach everyone is guaranteed to deliver quiet and understated ad copy. And convincing your customer to take action often requires that you choose a segment of the market to leave behind.
via marketingbeyondadvertising.com
I’ve said it many times before… trying to attract every type of prospective chiropractic [...]
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A more holistic view of the community must look at four key areas in relation to each other over time.
Reach: the number of fans a brand page is actually speaking with.
Engagement: measuring how compelling a brand’s News Feed presence is.
Influence: Are you converting your Fans to take some sort of action?
Attrition [...]
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