ShareReading time: < 1 minute
This is a great example of how an online health video can be both educational and entertaining at the same time.
Notice how the delivery of the content in the video… which today has over 409,000 views on YouTube… establishes Dr. Evans’ credibility and authority.
Well done.
Would love to hear your [...]
ShareReading time: 1 – 2 minutes
Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]
ShareReading time: 3 – 4 minutes
You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
Irreconcilable Differences.
One or both [...]
ShareReading time: 7 – 12 minutes
Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]
ShareReading time: 1 – 2 minutes
A few days ago Facebook quietly rolled-out a cool new feature you can use to increase engagement and interaction with patients on your Chiropractic Facebook Page.
Below is Facebook’s little blurb about the new feature:
“Admins of Facebook Pages can now mention people within comments on Page posts. Page admins can only [...]
ShareReading time: 2 – 3 minutes
Tim Ferriss’s New York Times Best-Seller, The 4-Hour Workweek, took the publishing world by storm when it was first released in 2007.
With detailed information about producing more while working less, this book has already over 1,234 reviews on Amazon and some rave reviews from some of the top business authors.
Here [...]
ShareReading time: 3 – 5 minutes
In recent months, having a top chiropractic Google Maps listing for your practice has become extremely valuable.
Aside from having a chiropractic website that generates a consistent stream of leads; a top Google Maps listing is the most essential online property you can have as a chiropractor.
Here’s why:
Reason #1: Local Chiropractic Search Results
For [...]
ShareReading time: 4 – 7 minutes
“Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins
My friend Pete Williams – often referred to as Australia’s Richard Branson, and a finalist in running for the Ernst & Young 2010 Entrepreneur of the Year Award – recently shared a fantastic list of 9 [...]
ShareReading time: 1 – 2 minutes
Every chiropractor should watch this video.
Not only does it explain the keys to creating a fun and enjoyable culture in any business or practice.
More importantly for chiropractors, it shares a great and HYSTERICAL example & case study of how marketing can change the perception of an ordinary product (or service).
I [...]
ShareReading time: 2 – 4 minutes
When discussing social media for chiropractors a few months ago, I warned doctors about this.
Evidence was already showing that posting status updates to a chiropractic Facebook Page from third-party software (i.e. Tweetdeck, Hootsuite, Twitter, Sendible, etc.) was decreasing engagement with fans.
Now, thanks to a massive study conducted by Edgerank of over [...]
ShareReading time: 4 – 6 minutes
Despite what most chiropractors have been led to believe; quality care, patient education, and demonstrable patient improvements are NOT the secret to long-term chiropractic patient retention.
Nor is having a professional staff, a fancy office, or the newest in wellness gadgetry or techniques.
All of those things have a place within a [...]
ShareReading time: 4 – 6 minutes
When it comes to marketing for chiropractic, there’s nothing more important to your immediate and long-term practice success than what I’m about to share with you in today’s essay.
It’s the most essential component of a sustainable practice growth strategy. And, it’s the one thing that allows you to acquire maximum [...]
ShareReading time: < 1 minute
Is This A Good Or Bad Chiropractic Advertisement?
Over the weekend I received an interesting chiropractic advertisement.
It’s from a local chiropractor and it’s about spinal decompression.
Before I share, in a follow-up post, my critique and overview of this chiropractic advertisement, I’d like to hear YOUR OPINION and thoughts.
After you view the full [...]
ShareReading time: 4 – 6 minutes
Frequently referred to as, “the greatest motivator of our time”, Lou Holtz certainly knows as a thing or two about inspiration and motivation.
Over the span of his 20+ year career coaching collegiate football teams and compiling a career record of 249–132–7, Holtz became the only college football coach to lead [...]
ShareReading time: 3 – 5 minutes
This may not seem like a chiropractic marketing test, but it is…
How many squares do you see below?
Most chiropractors… most people… get this wrong.
The most common answer is 16.
But that’s incorrect.
The second most common answer is 21.
That’s also incorrect.
I’ll tell you the answer in just a bit.
How is this box [...]
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