Reading time: 3 – 5 minutes
When I was in my early twenties I didn’t enjoy reading. In fact, in high school, my sole goal was never to have to take books home at the end of the school day. It wasn’t until my mid-twenties, when I was introduced to The Psychology of Winning by Denis Waitley, that I got hooked on reading self-improvement and business books. (Later on I learned a trick to go through audio and video materials in half the time. More about that in a minute.)
According to Waitley, “Continuous learning is the minimum requirement for success in any field.” And, after years of study and application I couldn’t agree more.
Regardless of your current level of intelligence, intellect, or mental prowess, a surefire way to ensure you’re able to consistently experience maximum success as a chiropractor is to become a lifelong learner – especially in the areas of marketing, entrepreneurship, and business-building practices.
Sadly, most chiropractors graduate from chiropractic college and cease learning and growing as professionals. Most docs feel upon graduation their education is done. This couldn’t be further from reality. In truth, your education as a chiropractor and owner of your own chiropractic practice is never done. Because in order to become and remain a “chiropractic leader” – specifically in your geographic area – you need to constantly stay on the cusp of what’s working today to experience success. You need to evolve as people, markets, research, and information evolves.
Leaders are learners. Period.
Today, I enjoy reading, and recommend you learn to enjoy it as well. I recommend you read for an hour a day in one of the areas previously mentioned (marketing, entrepreneurship, or business-building).
“You will become the one of the smartest, most competent, and highest paid people in your profession by simply reading one hour a day”, best-selling author and speaker, Brian Tracy states in his book The 21 Success Secrets of Self-Made Millionaires.
If you’re not much of a reader, I recommend you learn via audio or video. Today, you can find tons of fantastic training materials in video and audio format. I especially like digital media such as MP3s and online video files. Because they can be downloaded to your computer and listened to or viewed at a higher speed. So, when learning with digital media you can go through information at 1 1/2, 2, or even 3 times as fast.
To do this, simply download your digital audios or videos to your computer, open them up in Quicktime (a free download at http://www.apple.com/quicktime/download/), click on the ‘window’ link at the top of screen, click on ‘show A/V controls’, and then adjust the speed to whatever it is you can bear.
Initially you’ll probably only be able to speed up the audio and video to about 125%. After a little while listening or watching at that speed, you’ll be able to go higher. Eventually you’ll be able to consume audio and video trainings at double the speed, cutting your learning time in half.
To start with, simply make a commitment to growing every week in some area of business-building or marketing.
Ask yourself at the end of each week, “What do I know today, that I didn’t know last week, about growing my chiropractic practice”.
If you simply discipline yourself to learn just one new thing a week about business or marketing in just a few short months you will be way ahead of your competition in knowledge and skill-sets.
And, that’s how you ensure you never get left behind.
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