16. Dec, 2011 •
Categories: Chiropractic Videos, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: < 1 minute
This is a great example of how an online health video can be both educational and entertaining at the same time.
Notice how the delivery of the content in the video… which today has over 409,000 views on YouTube… establishes Dr. Evans’ credibility and authority.
Well done.
Would love to hear your [...]
2 Comments
07. Dec, 2011 •
Categories: Chiropractic Marketing, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 1 – 2 minutes
Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]
0 Comments
08. Nov, 2011 •
Categories: Chiropractic Marketing, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 7 – 12 minutes
Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]
14 Comments
08. Sep, 2011 •
Categories: Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 2 – 4 minutes
When discussing social media for chiropractors a few months ago, I warned doctors about this.
Evidence was already showing that posting status updates to a chiropractic Facebook Page from third-party software (i.e. Tweetdeck, Hootsuite, Twitter, Sendible, etc.) was decreasing engagement with fans.
Now, thanks to a massive study conducted by Edgerank of over [...]
6 Comments
28. May, 2011 •
Categories: Online Chiropractic Marketing •
by Todd Brown
ShareReading time: < 1 minute
A more holistic view of the community must look at four key areas in relation to each other over time.
Reach: the number of fans a brand page is actually speaking with.
Engagement: measuring how compelling a brand’s News Feed presence is.
Influence: Are you converting your Fans to take some sort of action?
Attrition [...]
1 Comment
02. Apr, 2011 •
Categories: Featured Chiropractic Marketing Posts, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 1 – 2 minutes
A recent article on AllFacebook.com proves people are using social media sites to gain more insight into their health care choices.
Notice a couple of compelling statistics in the article (below):
Of almost 23,000 people surveyed; 94.1% consult Facebook about health care decisions.
When asked to rate their trust of social media on [...]
2 Comments
18. Jan, 2011 •
Categories: Chiropractic Marketing, Chiropractor Website, Featured Chiropractic Marketing Posts, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 2 – 4 minutes
Sometimes, as a chiropractor, it pays to be a poor speller.
I, for one, was a terrible studint. (Ah, I couldn’t resist. I’m just kiddin’ around. I know that’s not how terrible is spelled.)
Oddly enough, online… poor spelling can open a whole new world of prospective patients [...]
3 Comments