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After every appointment, every chiropractic patient should leave your office with a new piece of printed information that further educates them on chiropractic and “re-sells” them on the value of on-going chiropractic care with you in your office.
This not only keeps the value of their care on the forefront of their mind… it progressively educates them to a deeper and deeper understanding and appreciation of the tremendous health and wellness benefits they’re reaping from their care with you.
Now, of course, you can very easily use a generic and commercially available chiropractic educational piece. However, I don’t recommend it. And the reason for this is simple.
Why You Shouldn’t Use Generic Chiropractic Literature
A generic piece of chiropractic literature is designed to “sell” patients and prospective patients on the overall value of chiropractic care. Your aim should be to “sell” patients and prospective patients on the value of on-going chiropractic care with YOU in YOUR office.This can be accomplished quite easily.
- First, when explaining and reiterating the benefits of chiropractic care in your literature and handouts, be sure to use verbiage like, “as a patient in my office”, “with chiropractic care in my clinic”, and “with the chiropractic care you receive from me”.
- Second, frequently reiterate your USP or V.P.O.D. in your literature. Your V.P.O.D., your Valuable Points Of Differentiation, are what makes getting chiropractic care in your office with you different and more beneficial from getting care anywhere else. In essence, it’s simply what makes you and your chiropractic clinic different and why patients should be getting care with you over every other option they have available to them.
- Third, don’t assume because you’ve explained the benefits of chiropractic care to patients once or twice that they fully understand how valuable care with you is to their health and wellness. It’s your job to regularly educate and inform chiropractic patients on all of the different health and wellness benefits they’re receiving as an active patient in your office.
Remember, the most valuable type of patient for you is an educated patient. Educated patients stay longer, refer more, and are more likely to become zealots for your office.
So, I propose a new goal for you: come up with and create a new original chiropractic hand-out every week.
If you really want to get advanced and savvy with this… you can create specific handouts for patients based on where they are in their care plan (i.e. first visit, second visit, third visit, etc.).
Never forget: patients need to be continually reminded and resold on the value of their care with you, and why their continued commitment to their care plan is one of the wisest actions they can continue to take for their health and wellness.