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As a chiropractor, there’s possibly no better, cheaper, faster way to get new patients than this.

It targets only the most interested potential patients who have expressed a desire to learn more about chiropractic. Focuses on only the most local individuals to your practice. And, in many cases, generates new patient leads for you for as little as .01 cent.

And, according to one expert’s opinion as reported on CNBC last night, this new patient acquisition method is provided by, “the most successful company in the history of the world”.

The company I’m talking about is Google. And, the .01 cent new patient acquisition method I’m referring to is Adwords – Google’s pay-per-click service.

If you’re not familiar with pay-per-click marketing, here’s a quick 4-step breakdown of how it works:

Step 1: You identify the words and phrases prospective patients type into Google when looking for more information about chiropractic care or a chiropractor in their area. For example, “chiropractic office in Boca Raton” or “chiropractor in South Florida”.

Step 2: You tell Google which words and phrases, when typed into the Google search-box, you want an ad displayed for your practice. Once this is done, Google will ONLY display your ad when one of these words or phrases are typed into the search box.

Step 3: You tell Google where searchers must be located if they are to display your ad. You can even narrow it down to certain towns, zip codes, or within a certain radius of your practice.

Step 4: You tell Google how much you’re willing to spend for a searcher to click on your ad after they search Google with one of your words or phrases, and after Google confirms they live within the local area you’ve specified. You can bid as little as .01 cent. More common is closer to .10 cents. And, you can even tell Google the maximum you’re willing to spend on any given day (as little as $1, if you’d like).

And, that’s it.

Google will then display your chiropractic ad when searchers in your geographic area search Google for one of the words or phrases you’ve specified.

Set up correctly, this can very quickly generate hundreds of prospective patient leads for you.

In fact, if you’re not using the Google Adwords pay-per-click system right now, you can be up in running, with an ad being displayed and new patient leads being generated, in as little as 45 minutes.

Think of Adwords and pay-per-click marketing like this:

You get to target local people exactly when they’re searching for information about chiropractic; you get to pay as little .01 cent each to bring them to your chiropractic website; and you only pay when they actually see your ad AND click on it bringing them to your website.

There’s no other chiropractic marketing method or opportunity as good as that.

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FREE VIDEO: If you’ve got 60-minutes I’ll show you how to get new chiropractic patients from YouTube - Using tiny 2-minute videos, this method gets you new chiropractic patients day-in and day-out. Check it out here.

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