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Recently, while attending a local marketing conference in Orlando as a guest, the main speaker, AM, shared a story that struck a serious emotional chord with me.

“As many of you know, Ken Giddens, a successful entrepreneur and friend, recently passed away. He left behind a supportive wife and 2 beautiful children. And it got me thinking. What’s going to happen to his family now”, AM affectionately uttered from the stage.

“What would happen to my family if I unexpectedly passed away?”

It was a soul-stirring question that got me thinking about my own mortality. My family. And my business.

And, it’s a question I think every chiropractor should seriously ponder.

What would happen to your family if YOU suddenly passed away??

Would they still have a source of income?
Would your spouse have to go to work? And if so, who would take care of your kids?
What your family be forced to sell your home and move into something much smaller and more affordable?
Would your kids still be able to go to college?
What would happen to their lifestyle?

What would happen to them if you were no longer here???

Sadly, for most chiropractors, I don’t know how they would answer those questions.

With the way most chiropractors have been taught to build their practice I’d have to believe most of the answers would be quite negative.

Why?

Because most chiropractors don’t have a business. They have a job. A job, that requires work everyday to generate income. And, if they no longer work… whether it be due to a family vacation, sickness, or death, that income disappears. In death, that income disappears forever for most chiropractors.

This brings us to a fundamental lesson first popularized by Robert Kiyosaki in his best-selling books Rich Dad Poor Dad, and the Cash-Flow Quadrant.

There’s a prodigious difference between being self-employed and owning a business. Being self-employed often means you’re the boss, but are a significant, if not sole source, of cash flow and income. Owning a business means you’ve created an asset that works, grows, and generates revenue apart from you.

In essence, when you’re self-employed you still have a job. Right? I mean… to me… it sounds like a job if you need to show up everyday and your income is dependent on what you do. Regardless of whether you’re the boss or not.

For most chiropractors this is the “quadrant”, as Robert Kiyosaki refers to it, that they operate within.

Unfortunately, in this scenario, if something were to happen to you… the sole source your income… that income would immediately cease.

Personally, I believe it does not have to be that way for you.

You CAN still function as a chiropractor and have a business – an asset that generates revenue and income for your family even in the face of a tragedy.

What does it take to make this “quadrant shift”?

It requires a change in your thinking about what a true chiropractic business looks like, and how it should operate.

To make this shift, you need to begin thinking like a business owner and not thinking like a “service provider”.

To create a true chiropractic business… one that is not dependent on you, your time, your efforts, or even your existence… you need to build a practice that can provide chiropractic care (and whatever other ancillary services and products you may offer) apart from you.

This requires two things: a team and marketing systems.

Your team should be able to fulfill all of your patients needs. Your marketing systems should drive new patients into your practice and consistently increase their lifetime value.

Remember, as a chiropractic business-builder you’re creating a separate asset from you that is sustainable apart from your individual efforts. That’s how a true business-builder thinks everyday and acts. And that’s how you secure your family’s well-being, lifestyle, and future opportunities as a chiropractor.

Listen: I know what I’ve shared today most likely pushes you outside of your comfort zone. I know that. But I also know that operating the way most chiropractors do only sets your family up for disaster in the event something tragic were to happen to you (God forbid).

Ask yourself right now, “What would happen to my family if something were to happen to me?”

If your answer isn’t a positive one, start making the necessary changes and shift in mindset today. Start looking at yourself as a business-builder instead of just a chiropractor.

Start asking yourself everyday, “Is what I’m doing today making my practice more dependent on me or less?”

If your answer is “more”… you know what you need to do.

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Take a step today toward creating a true “chiropractic business”.

Put a complete chiropractic marketing system in place in your practice and let it start building your practice and getting you new patients today. Remember, this is one of the two requirements to create a secure future for your family. Think about it.

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