Reading time: 3 – 4 minutes
You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
One or both spouses will often chalk up their failed marriage to the idea that they simply married the “wrong person”.
While I may not agree with that line of thinking when it comes to marriage… I do believe it has validity when applied to your chiropractic practice and patient-base.
Are You Treating The Wrong Chiropractic Patients?
Many chiropractors don’t spend enough time, if any at all, thinking about the type of patients they would ideally like to be treating.
Instead, they jump into practice, quickly engage in various marketing or advertising activities, and give little thought to WHO is going to be attracted with their promotional methods and approach.
Often, this leads to the unintentional engineering of a chiropractic practice that’s a far cry from what the doctor dreamed of having.
Fact is: patient retention, lifetime value, long-term cash flow, and personal and professional fulfillment are directly tied to the type of patients you’re attracting and treating each day.
So, it serves you to spend whatever time necessary to get clarity on your answer to the following question:
“What kind of patient do I really want to treat?”
Try to be as specific and descriptive as possible.
Once you’ve got the necessary clarity on WHO you want to treat, now it’s time to review your marketing and advertising to see if your message effectively speaks to, and resonates with, that audience.
In other words, now that you know WHO you want to attract, it’s time to make sure your marketing and advertising is designed to attract just those folks (and ideally repel the patients you don’t want).
This is the key to achieving your ideal practice by intentionally filling your practice with the correct type of patients for your vision.
Now, if you want a little confirmation that you’ve performed the above steps correctly, here’s a great exercise for you to do. Actually, it’s 3 questions to answer.
#1. How would you describe the type of chiropractor you ultimately want to be and what maximum success would look like?
#2. What other chiropractor out there in practice today is an example of your description from question #1 above?
#3. Who are they (the ideal chiropractor from #2) attracting and treating in their office?
Armed with this information, you can now to do a valuable comparison.
Look at who you believe to be your ideal patients. And compare them with the patients being attracted and treated by the chiropractor you believe represents the success you’re after.
This will very quickly show you whether you’re targeting the right or wrong audience.
And, will tell you a heck of a lot about whether you’re engaging in a relationship with patients who will inevitably lead you to the conclusion that they’re just “not right for you”.