Reading time: 2 – 4 minutes
I was reminded, the other night, of a major “success principle” I learned many moons ago.
I can honestly say, it’s had a pretty hefty impact on my thinking, actions, attitude, and bank account since learning it.
And I figured I’d quickly pass this principle your way in hopes it could [...]

Reading time: 2 – 4 minutes
In a recent Wall Street Journal editorial titled “Postgame Evaluation of Super Bowl Advertisements”, two marketing lessons – both worthy of our discussion – were highlighted. They reaffirm something I’ve been teaching chiropractors for many years.
“In the annual discussions as to which Super Bowl ads are ‘liked’ best, the pundits [...]

Reading time: 7 – 11 minutes
Chiropractic business as usual does not get most chiropractors financially independent. That’s not an opinion. It’s just the reality of how most chiropractors approach their practice and finances.
In today’s MCP essay I want to share snippets from a recently published article by one of my personal mentors – self-made [...]

Reading time: 4 – 6 minutes
“In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature. In popular imagination the term is used in a more general sense to refer to [...]

Reading time: 3 – 4 minutes
When is the perfect time to offer new chiropractic patients ancillary services, nutritional products, or other “spending opportunities” within your practice? The answer may surprise you.
In fact, the answer you’d get from fellow doctors would almost always be the complete antithesis of what the experts of the direct marketing [...]

Reading time: 3 – 5 minutes
Tell me which would move you to take action faster:
1. If I told you I would deposit $100 in your bank account if you took action A…
…or…
2. If I told you I would take $100 out of your bank account if you didn’t take action A?
1 or 2 – which [...]

Reading time: 4 – 7 minutes
Did you know that on average 1 out of every 20 people have an extra rib.
It’s true.
Despite what meets the eye, there are more differences among people than we may often realize.
Take for example, “prospective chiropractic patients”.
To lump – what we would call “prospective chiropractic patients” – under one [...]

Reading time: 3 – 5 minutes
Regardless of your personal view or stance on President Obama’s politics, tonight’s State of the Union Address should be quite interesting, especially since a coming “government spending freeze” is most likely to be announced. Even so, I have a confession…
Today’s essay has nothing to do with politics, partisanship, or Barrack [...]

Reading time: 3 – 4 minutes
There a many elements that contribute toward the financial success of a chiropractic advertisement.
For example, the headline is responsible for over 80% of readership. The benefits and big promise compel readers to continue reading the full marketing message. And the call-to-action tells readers exactly what they should do once [...]

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When I was in my early twenties I didn’t enjoy reading. In fact, in high school, my sole goal was never to have to take books home at the end of the school day. It wasn’t until my mid-twenties, when I was introduced to The Psychology of Winning by Denis [...]

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Recently, while attending a local marketing conference in Orlando as a guest, the main speaker, AM, shared a story that struck a serious emotional chord with me.
“As many of you know, Ken Giddens, a successful entrepreneur and friend, recently passed away. He left behind a supportive wife and 2 [...]

Reading time: 3 – 4 minutes
If you view a substantial amount of chiropractic advertisements, like I do, you’ll often find most lacking 2 critical elements.
The first is far less lacking, but lacking nonetheless. It’s what we call “credibility boosters”. These are the elements within a chiropractic advertisement that overtly communicate and establish your credibility [...]

Reading time: 4 – 7 minutes
You’ve gone through chiropractic school. You learned about anatomy, physiology, and the elusive subluxation. You’re a master at adjusting the spine.
Now it’s time for you to become ensconced in your daily role as a chiropractor. Or is it?
Despite what most chiropractors have been taught and how most operate, your [...]

Reading time: 3 – 4 minutes
Without a doubt, I can quickly look at 2 different metrics (numbers) within your chiropractic practice, and predict – with relative accuracy – your future level of profitability as a chiropractor.
The two metrics I’m referring to are: Cost of New Patient Acquisition (COA) and Lifetime Patient Value (LPV).
COA tells us [...]

Reading time: 3 – 5 minutes
I’ve studied goal-setting and goal-achievement pretty extensively over the past decade. And, as someone who regularly communicates with well over 7,000 chiropractors on a weekly basis, I believe I have a unique perspective on what it truly takes for docs to accomplish their annual goals and ambitions.
First, immediately dump the [...]

Reading time: 3 – 5 minutes
The easiest possible way to increase your chiropractic patient-base is ironically quite obvious, yet so few chiropractors do it. You can instantly increase your number of active chiropractic patients simply by regaining your inactive patients.
According to Jay Abraham, often referred to as America’s Highest Paid Marketing Consultant, “Most people [...]

Reading time: 3 – 4 minutes
There’s a common marketing strategy in the newsletter publishing world that chiropractors can use to get new patients.
It’s a bit advanced. But, if you’re willing to get out of your comfort zone, this strategy can certainly create quite a stir for your practice.
Let me first describe the way this marketing [...]

Reading time: 2 – 4 minutes
Odds are there is something you’ve been taught or something you’ve picked up over time that is either consciously or sub-consciously slowing you down on your journey to wealth as a chiropractor.
These are often referred to as self-limiting beliefs: beliefs you hold about certain things that aren’t necessarily accurate that [...]

Reading time: 3 – 4 minutes
As a chiropractor, there’s possibly no better, cheaper, faster way to get new patients than this.
It targets only the most interested potential patients who have expressed a desire to learn more about chiropractic. Focuses on only the most local individuals to your practice. And, in many cases, [...]

Reading time: 2 – 3 minutes
The other day while reading the Wall Street Journal, I came across an article which discussed what I immediately saw as a time-sensitive practice-building opportunity for chiropractors.
The article started as follows: “It’s that time of year when darkness descends like a heavy blanket beginning in mid-afternoon in much of [...]

Reading time: 3 – 4 minutes
Being the day before Thanksgiving, I have a 30-minute “task” for you that will add an exciting new dimension to your life, boost your overall health and well-being, and… flat out… make you feel good.
Recently, the University of California published a summary of results from a series of highly focused, [...]

Reading time: 2 – 4 minutes
What is true chiropractic practice stability?
Well, “resistance to change, especially sudden change or deterioration” is one of the ways dictionary.com defines the word stability.
“Deterioration” is the word in that definition that strikes me most. Because, according to the same site, anything that deteriorates “becomes worse or inferior in character, [...]

Reading time: 4 – 6 minutes
It’s a deleterious error most chiropractors unknowingly commit…
The miscategorizing of their practice marketing as an expense, instead of what it really is (when done correctly).
Marketing and advertising, for an overwhelming majority of chiropractors, most certainly ends up in the expense area of the practice P&L and is often [...]

Reading time: 2 – 4 minutes
If chiropractors are at all like the folks in this famous Harvard Business School study… 3 percent of docs will make TEN TIMES the amount of money the average chiropractors bring home.
The study I’m referring to is one that was conducted with graduates of the the Harvard MBA program in [...]

Reading time: 2 – 4 minutes
Day-to-day management of office staff is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”.
Many years ago, while working as a vice president of training at a company that owned eight premium [...]

Reading time: 2 – 3 minutes
This is certain to be a game-changer for chiropractors marketing online…
According to a USA Today article published THIS MORNING, “There’s a new race on the Internet and, like most races, it’s about speed”.
The way prospective chiropractic patients find and get information about you (and from you) is about to change [...]

Reading time: 2 – 2 minutes
With news, alerts and vaccine updates about the Swine Flu so pervasive today, folks are clamoring for guidance they can trust.
That’s where you come in…
As a chiropractor, during this tumultuous time, you have an opportunity to rise to the occasion and offer patients and prospective patients the direction they so [...]

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This morning I stumbled across an interesting observation…
As of the writing of this blog post, the Oakland Raiders have only won 2 of their last 7 games.
According, to a staff member for the team posting on the RaidersFans.net forum, the Oakland Raiders are the only team in the NFL who [...]

Reading time: 2 – 4 minutes
In 1895, the U.S. Supreme Court ruled that an income tax was unconstitutional.
Within just 18 years, the income tax was made a permanent part of our society when the 16th Amendment was passed in 1913.
Fact is; radical, sweeping change is often a regular part of life. Especially in business.
It [...]

Reading time: 4 – 6 minutes
There’s a simple strategy that will transform even the most inefficient chiropractic office into a well-oiled, firing-on-all-cylinders, machine of an office.
It reduces the pressure on your staff, decreases their workload, and… hence… boosts their morale in the process.
Best of all… specific to marketing… this simple strategy will bring you consistent [...]

Reading time: 5 – 8 minutes
Ugh!…
I spent about 20-minutes just trying to figure out how to start this blog post.
I couldn’t figure out for the life of me the best way to start off a post about something so exceptional, so powerful, and so transformational as what I’m about to share with you.
The [...]

Reading time: 4 – 6 minutes
My father once told me about a guy he went to High School with in the Bronx that forever changed my perspective on names and titles.
The other day I was reminded again of this same memorable lesson, thanks to the product development “geniuses” from the pharmaceutical company, Ortho-McNeil-Janssen.
Both [...]

Reading time: 4 – 6 minutes
Here’s a simple, quick, and powerful way to generate a lot of attention for your chiropractic practice.
Do this now, and there’s no doubt you can generate a nice influx of new patients.

Let me explain:
In 1937, old time author and expert advertising copywriter, Robert Collier, taught a critical lesson about marketing.
If [...]

Reading time: 4 – 7 minutes
There are only 3 ways to grow a chiropractic practice.
And that goes for any practice – new, old, big or small. Only 3 ways.
Oddly enough, 2 of the 3 ways have nothing to do with getting new patients.
You wouldn’t know it by looking at what most chiropractors focus on [...]

Reading time: 4 – 7 minutes
Captain John Rade, a legendary fisherman from Montauk, NY, is known for his amazing ability to out-fish every commercial fisherman in his area.
His secret contains a profound lesson for chiropractors.
Grasp this… Captain John’s secret… and there’s no doubt you’ll mutiply the number of new patients coming into your chiropractic practice [...]

Reading time: 4 – 6 minutes
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I believe there are a couple of chiropractic marketing “tools” that will absolutely grow your practice…
These “tools” are really more of “chiropractic marketing methods” rather than anything. But, nonetheless, they are some of the most powerful and proven methods for getting new patients and [...]

Reading time: 2 – 2 minutes
In this tutorial video, you’ll see a prime example of what NOT to do with your chiropractic marketing and advertisements. Plus, you’ll learn the 5 CRITICAL COMPONENTS of any super-effective chiropractic advertisement. And, if that wasn’t enough… you’ll also get to see a complete makeover of the chiropractic advertisement [...]

Reading time: 2 – 3 minutes
There’s a legend about Bill Gates that’s circulated on the Internet for many years. It’s never been officially confirmed… nor officially denied.
Rumor has it that while he was attending Harvard University, Bill Gates discovered and read The Master Key System by Charles F. Haanel. It was this book that inspired [...]

Reading time: 2 – 2 minutes
While in Key Largo I discovered the SECRET to controlling your chiropractic destiny.
You see, I just got back from a nice little getaway with Kellie and the girls in Key Largo.
And, while there I read something that PROVES why some chiropractors struggle while others succeed.
It’s actually “the FORCE that shapes [...]

Reading time: 2 – 2 minutes
I just discovered something HUGE for chiropractors that is going to SAVE YOU MONEY… BIG TIME!!
It shows the exact time of year you should *NOT* порно аниме фильмы be investing your marketing dollars on advertising for your practice.
I think you’ll be pretty blown-away by this clear cut trend…

[...]

Reading time: 1 – 2 minutes
Watch this video and listen to this little tale that exposes what most chiropractors are able to accomplish… but just don’t realize it…

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Reading time: 4 – 6 minutes
Every chiropractic website should at least do these 3 components…
If it doesn’t, you’re website will NOT bring you the new patients or increase your cash flow the way it could.
If you don’t have your own chiropractic website yet, use the following list as criteria to make your decision when shopping [...]

Reading time: 1 – 2 minutes
Many chiropractors don’t even realize it…
But, they’ve placed artificial limitations within their practice-building thinking. And, it’s these very same artificial limitations that hold many chiropractors back from ever achieving the practice or cash flow growth they could experience.
Don’t believe me?
Well, watch this video, take the little “test”, and I’ll [...]

Reading time: 2 – 2 minutes
You’re not going to believe this…
Chiropractic care was talked about on a popular iPhone application.
People were asked to vote and share their feelings about chiropractic. You’ve got to see this.
I took a snapshot of the results and video’d it for you. Pay attention to what 55% of voters said about [...]

Reading time: 4 – 6 minutes
I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies.
Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice.
So, as [...]

Reading time: < 1 minute
This video from Les Brown illustrates what it truly means to be a motivated chiropractor on a mission to achieve your goals!
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Reading time: < 1 minute
If you’ve ever wondered why you don’t consistently get new patients or have consistency with your practice cash-flow, this video is for you.
In it, you’ll see the most common mistake that chiropractors make with their practice marketing, and how you can quickly and easily fix it with something I’ve coined as [...]

Reading time: < 1 minute
Watch this chiropractic marketing video to see exactly how you can establish yourself… very quickly… as THE go-to chiropractor in your geographic area.

Reading time: 4 – 6 minutes

If you’re a chiropractor and you’re not currently using multi-channel chiropractic marketing to grow your practice, you’re getting left behind. Multi-channel chiropractic marketing is really nothing more than delivering your practice’s chiropractic marketing message via a number of different channels, such as email, direct mail, voice broadcast, print and so [...]

Reading time: < 1 minute
Watch the video below:

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With the economy continuing to worsen, almost by the day, many chiropractors are becoming more and more concerned about the future of their practice, income, and livelihood.
Questions like, “Are people going to be able to afford chiropractic care” and “What the heck’s going to happen to my practice [...]

Reading time: 1 – 2 minutes
Do you remember Bill Ransic, the original winner of Donald Trump’s ‘The Apprentice’?
Well, he now has his own business-makeover show on A&E called ‘We Mean Business’.
And, on this past Saturday’s episode Bill and his team did a full practice makeover for a chiropractor.
It was great stuff.
And, I immediately thought of [...]

Reading time: 4 – 6 minutes
If you’re at all like me, you’ve been paying close attention to the two presidential candidates and the promises each have been making.
Personally, I don’t watch much TV. But, when I do, it’s typically “Hannity and Colmes” or Glenn Beck or one of the other political news programs.
As [...]

Reading time: 4 – 7 minutes
“Freakin’ nuts”, is what average chiropractors think when they hear about what most of the REALLY successful chiropractors are doing and (advocating other docs do) during these wild economic times.
Let’s face it…
The ups and downs of the stock market and the constant bad news about our economy are wreaking havoc [...]

Reading time: 3 – 4 minutes
Many chiropractors are sitting on untapped profit centers, without even realizing it. There’s a simple, work-free way to generate additional cash flow every month… maybe even every week… that few chiropractors realize. I’m talking about a way to deliver additional needed value to your patients, while generating extra [...]

Reading time: < 1 minute
Listen to the story below (about 10 mins) – PRESS THE PLAY BUTTON:

 

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This is part 2 of the video about the Friendly Neighbor Postcard tactic.
Be sure to watch video #1 first.
Enjoy.
And, oh… most important… put this tactic to work in your chiropractic practice.

CLICK HERE for the postcard text.

Reading time: 1 – 2 minutes
Below is a portion of a video I released a few months back.
It shares what I call the ‘Friendly Neighbor Implied Referral Postcard’ chiropractic marketing tactic that will allow you to get tons of your patients neighbors into your chiropractic practice.
It’s very unique and very effective.
If you’d like [...]

Reading time: 1 – 2 minutes
I don’t think she expected me to be as blunt and as brutally honest about chiropractic as I was…
What am I talking about?
Well, earlier this morning, my good friend Wendy Cruoglio, Director of Staff Education for Breakthrough Coaching, got me on her weekly chiropractic podcast to talk about how chiropractors [...]

 

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Reading time: 2 – 2 minutes
I’m in the LAX Radisson Hotel, spending a couple of days with one of the top marketing minds in the world, Armand Morin, and this morning I woke up a bit early, put on the TV, and saw something amazing that every chiropractor absolutely must see…
After watching this thing for [...]

Reading time: < 1 minute
This 90-minute recording is a couple of months old and was recorded live during a Brican “Path To Excellence” Tele-class. I was told this presentation opened a lot of doctors eyes to the immense power of automated chiropractic marketing. It really is a killer presentation.
(The audio quality was a little [...]

 

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There’s one thing in your entire chiropractic practice that’s worth way more than anything and everything else combined.
It’s the one thing that – if taken care of properly – can multiply your chiropractic marketing ROI and income very, very quickly.
It’s also the one thing that – if *not* taken care [...]

Reading time: < 1 minute
Hope you’re having a great day in the office.
I want you to see one of best [tag-tec]chiropractic advertisements[/tag-tec] I’ve seen in a long, long time.
This is a fantastic chiropractic marketing piece, that no doubt is kickin’ some serious butt for the chiropractor using it.
I’ve actually gone ahead and put together a [...]

 

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Reading time: 2 – 3 minutes
Do spokespeople for Roger Clemens and Barry Bonds really blame chiropractic for their steroid problems?
And, what about Marion Jones the shamed ex-gold medalist?
Is her medical doctor really blaming chiropractic as well for her scandalous actions?
What a second… how about that politician guy who’s leg reached just a little too [...]

Reading time: 1 – 2 minutes
Want to take a Quantum Leap in the size of your [tag-tec]chiropractic practice[/tag-tec] and your income, while working less?
If so, I think you’ll really enjoy this.
You see, earlier today I conducted a private one-hour Web Class called “The Chiropractic Quantum Leap Secret”, that was just for our Dashboard Doctors.
It was [...]

 

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Reading time: 1 – 2 minutes
I wanted to shoot you a quick email to let you know about a pretty controversial 23-page document just released called the… “(B3) Chiropractic Business Breakthrough Blueprint”
Inside you’ll find:
* The death of the current chiropractic marketing and practice-building model.
* How the savvy [...]

Reading time: 4 – 6 minutes
Every chiropractor wants to know the absolute quickest and easiest way to build a million-dollar practice, well, here’s how to do it…
With the development of a Dream 100 list.
More about this in a second.
First, it’s important that you understand that one of the most overlooked opportunities when building any [tag-tec] [...]

Reading time: 4 – 7 minutes
Yesterday I took my kids to the Miami Seaquarium, and while there I discovered a major flaw in the way most chiropractors think about one of the most powerful marketing methods available to them. While strolling from one salt water tank display to the next, I came across a [...]

Reading time: 3 – 5 minutes
Seems everyone, including chiropractors, are wondering whether Tony Soprano got whacked or not.
I guess it’s a bit of an odd topic to chat about in an email really dedicated to chiropractic marketing; but, regardless, I’ll tell you what I think in a second.
It shouldn’t suprise you that there’s a fantastic [...]

Reading time: 4 – 7 minutes
Here’s an easy way to boost your acquisition of new chiropractic patients by 20% in just 24 hours.
Done right, it actually requires LESS WORK and LESS TIME than what you’re probably doing right now.
Here’s how it works:
First, take a look at the report of findings you do with prospective patients.
Maybe [...]

Reading time: 5 – 8 minutes
If this doesn’t get you excited, nothing will.
And, frankly, I probably shouldn’t even be telling you this because it DOESN’T even require the Chiropractic Dashboard to work like crazy.
In fact, you can start benefiting from this powerful chiropractic patient attraction tip immediately after you finish this email.
Excited yet?
No?
Just hang tight, [...]

Reading time: 4 – 7 minutes

Have you caught wind of the news?
Some doctors are panicking about the pending price increase hitting us on July 15, 2007.
Meanwhile, other doctors are chuckling with delight.
What price increase am I referring too, and why are some doctors excited while others are totally bummed?
The answer in a second.
First, a quick [...]

Reading time: 4 – 7 minutes

The so-called chiropractic business-building gurus have it all wrong…
There’s a whole bunch of nonsense being fed to chiropractors about the cause of such struggling within the profession.
And, it really ticks me off!
Today, you’re finally going to hear the truth about why so many chiropractors never reach their financial goals, and [...]