What Will Happen To Chiropractors On July 15, 2007?

Posted by Todd Brown

Reading time: 4 – 7 minutes

Have you caught wind of the news?

Some doctors are panicking about the pending price increase hitting us on July 15, 2007.

Meanwhile, other doctors are chuckling with delight.

What price increase am I referring too, and why are some doctors excited while others are totally bummed?

The answer in a second.

First, a quick chiropractic business question…

What is the worst number in the entire chiropractic profession?

Yeah… the worst number… what is it?

Do you have any idea?

At a loss?

Ahhhh, I’ll just give you the answer.

The worst number in the entire chiropractic profession is the number ONE.

ONE of anything in the chiropractic profession is a bad thing.

For example:

ONE person in your office who knows how to use your computer system… a bad thing.

ONE business in your area responsible for all of your professional referrals… a bad thing.

ONE patient-attraction method for your office… a bad thing.

And, ONE marketing medium used to promote your office… a bad thing.

Think about it like this:

Anytime you have ONE of anything you and your practice are extremely vulnerable.

What happens if the ONE person in your office who knows how to use your computer system quits.?

Then what?

What happens if the ONE business in your area who’s referring people to your practice decides to stop referring?

Then what?

And, what happens if something radical happens with the one marketing method or marketing medium you’re using right now to promote your practice?

Then what?

I’ll tell you what…

PANIC!

And, that’s what some chiropractors are doing right now as we get closer to July, 15, 2007.

What happens on July 15, 2007, you’re wondering.

The postage rates for direct mail go up again, that’s what. And, some pretty significantly.

If you have the stomach for it, you can get a quick glimpse at these new price increases by going here:

http://pe.usps.com/RateCase2007/DMM300_PDF/RatesAndFees2.pdf

Frankly, for the doctors who have yet to embrace the Internet as a serious marketing medium, these postage increases are just another shot to their pockets.

But, as history has shown us, this is what happens to businesses and professional practices when they rely on just ONE marketing method or medium.

When something happens or changes with that ONE approach they’re screwed (excuse the frankness).

How the chiropractors relying on just offline marketing don’t see the power of the Internet to grow their practice is beyond me!

Truly!

I mean, let’s look at the statistics:

* 70% of American adults already use the Internet. That currently represents about 141 million people.

* 91% send or read email and 91% use a search engine to find information.

* 65% of American adult Internet users, about 92 million people, use the Internet on an average day (that is, on any given day).

And, those numbers are certainly only going to increase as more and more people come online everyday, right?

Add into that the fact that with the Internet it costs pennies to reach those people compared to offline (direct mail), and, online, those people can be reached with video and audio messages at no additional cost, and it should become obvious why the Internet has quickly become an explosive marketing vehicle for chiropractors.

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If you haven’t seen the video case study of how Dr. Eric Mintz generated an additional $11,500.00 for his practice in just 30 days using our online chiropractic marketing technology, you can do that by going here:

Free Chiropractic Marketing Videos

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This is why the chiropractors who are using the Chiropractic Dashboard are chuckling about the postage rate increases.

Because it doesn’t effect them in any way. Really, if anything, it helps them.

It helps them because they know that some of their competition who relies solely on direct mail to promote their practices will either stop using direct mail, reduce what they’re doing right now, or simply make less money from their current marketing.

Either way, the docs using the Internet benefit.

The moral of the story:

1. Never rely on ONE of anything in your practice. It makes you vulnerable. And, it’s only a matter of time before that ONE thing is changed, tweaked, altered, etc., leaving you panic stricken.

2. Start promoting your practice online today. No longer is it the wave of the future in chiropractic marketing. It’s here now!

Talk soon, Todd Brown

P.S. If you’re not yet convinced of how quickly the Internet can bring you patients and grow your practice, here are some comments we have on file from chiropractors just like you using the Chiropractic Dashboard: —

“…First day up and running I recieved a new patient.” – Dr. Paul Daigle

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“I’m glad my chiropractic brother lead me to this program. Stress disapates when you have an abundance of informed new patients coming in for care because they agree with the videos viewed from my website. Life was good, now life is better!” – Dr. Bill Koppari

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“Very little effort. Pushed a button and 2 NP’s… and that is with no ads placed.” – Dr. Byron Keil

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“I LOVE THE FACT THAT THIS SYSTEM IS SO EASY TO USE. IT IS ALL WAYS GREAT TO BE A CHIROPRACTOR WHAT OTHER PROFESSION DO YOU GET TO HELP OTHERS LIVE A BETTER LIFE AND HAVE THE TIME AND THE MEANS TO HAVE A GREAT LIFE YOURSELF” – Dr. Mark Sewell

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“…it’s a great system… worth every penny of it… new patients are coming in, steadily, through referrals… I expect to double my income thanks to Chiropractic Dashboard” – Dr. Corney Vanhelden

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For details on how to quickly get started with your Chiropractic Dashboard, go here now:

Free Chiropractic Marketing Videos