The Thing I Saw On TV That Every Chiropractor Should See…

Posted by Todd Brown

Reading time: 2 – 2 minutes

I’m in the LAX Radisson Hotel, spending a couple of days with one of the top marketing minds in the world, Armand Morin, and this morning I woke up a bit early, put on the TV, and saw something amazing that every chiropractor absolutely must see…

After watching this thing for 20-30 minutes you’ll get a killer education on creating compelling chiropractic marketing pieces and offers for your practice (despite some bad acting).

It’s an extremely savvy infomercial, from a company called Bottom Line, for a brand new health book called “Ultimate Healing”.

Funny thing is, this book is packed with articles from very prestigious and highly-credible medical and alternative health professionals – some of which have won the Nobel Prize, received established medical awards, and have published professional papers and books.

So, this isn’t some hypey-book, with weird health and wellness tips. Far from it!

This is a perfect example of how a potentially dry health book, with professional quality articles, can be sold like gangbusters with savvy direct response marketing.

And, that’s why I want you to see it…

Because the same exact techniques that are used in this 30-minute infomercial to sell MILLIONS of copies of this book, can and should be applied in your marketing.

You can watch a small portion of the infomercial here:

http://ultimatehealingbook.com

I tried to find the whole video for you, (but no luck) because there are some super-savvy things they do at the end. In fact, either tomorrow or Monday when I get back to the office, I’ll be putting up another post explaining all of the different marketing elements used in that infomercial and you can transfer them to your chiropractic marketing.

For now, I’m off to a little photo-shoot. Kellie’s been telling me it’s time to update my online photos. So, don’t be shocked the next time you see my photo on one of our webpages and you see a little gray hair in my goatee and a thinning hair line.