Posted by Todd Brown

Reading time: 4 – 6 minutes

There’s a simple strategy that will transform even the most inefficient chiropractic office into a well-oiled, firing-on-all-cylinders, machine of an office.

It reduces the pressure on your staff, decreases their workload, and… hence… boosts their morale in the process.

Best of all… specific to marketing… this simple strategy will bring you consistent and predictable results every week, day, and month.

Interested?

Good. Than I’ll explain.

The reason for most inefficiency within a chiropractic practice is usually the lack of systems or the lack of properly planned and executed systems.

The reason for most inefficiency within the marketing and practice-building efforts of your typical chiropractic practice is being “people dependent” or “people driven”.

In other words, if your marketing and practice-building efforts are overtly dependent on specific daily and/or weekly actions from your staff… you have a “people-driven” marketing plan.

And, anytime you have a “people-driven plan” for your marketing; you’re very likely to have inconsistencies with action and results.

Think about it. People get sick. People forget. People take short-cuts. People don’t show. People get bored. People lose focus.

And, your patient-acquisition and practice-growth will suffer for it. Not too mention… so will your staff morale and retention.

So, if having a “people-driven plan” for marketing is the bane of most chiropractic practice-building efforts… what’s the correct type of plan to have?

A systems-driven plan; that’s what type of plan.

In other words, you don’t want your marketing plan overly executed by people – which is never as efficient as it could be, and leads to a lack of consistency with results…

You want a marketing plan executed by systems.

In this case, systems that are driven by technology.

With a “systems-driven” marketing plan you get consistent actions, consistent and predictable results, and a steady growth in your patient-base, cash flow, and personal income.

Why?

Because technology-driven systems never get sick. They don’t forget. They don’t take shortcuts. They never get bored. They never lose focus. And they show up every day without fail. Think about it.

Not too mention… when you have technology-driven marketing systems driving your practice growth you have a happier, more enthusiastic staff.

Because they’re not burdened with the monotonous activities that need to be done to grow a chiropractic practice (i.e. following up with leads and referrals, delivering a welcome message to new patients, generating networking partners and referrals, etc.)

Let me give you a real-world example of how this would work for you.

Let’s take a look at the typical experience a chiropractor has with the Chiropractic Dashboard.

First, you get to look like a saint when you deliver the great news to your staff that they don’t have to place reminder calls for appointments anymore…

no longer have to follow-up with leads…
never have to call and try to reactivate inactive patients…
never have do any wasteful networking…
never have to remember to send birthday cards to patients….
never have to ask patients for referrals…
never have to make time to follow-up with referrals…
…and never have to schedule the delivery of patient-education material.

Why???

Because, without any work needed to be done on their part or your part… patients are getting a reminder emails 48 hours prior to their appointments… inactive patients are receiving emails, audios, and a video from you bringing them back in to your practice… local business owners are being contacted and sent Golden Tickets to come into your office for care… referrals are being requested from patients right over your website, and their referrals are immediately getting prompted to call your office… and every month every patient, lead, referral, and networking partner is receiving a multi-media newsletter and Wellness audio program from your office…

… all automatically thanks to the technology and systems driving your marketing.

Notice, in the Chiropractic Dashboard example above, that regardless of whether your office is open or closed, your working or on vacation, your staff quits or gets terminated, or your conscious of your marketing or it slips your mind… your practice marketing is happening – without fail – every day, day-in and day-out.

Your practice marketing becomes extremely efficient because it’s consistent thanks to the technology-driven systems. And, your staff is freed-up to focus on other activities or tasks while your marketing systems are doing the heavy practice-building lifting.

Think of it like this:

The more dependent your practice growth is on the actions and activities of “people”, the more vulnerable your results are to inefficiency.

The less dependent your practice growth is on “people”… and the more dependent it is on technology-driven systems… the more efficient, more consistent, and more reliable your results will be.

Period.

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