The BIG Chiropractic LIE right now! (and it ticks me off!)

Posted by Todd Brown

Reading time: 4 – 7 minutes

mad

The so-called chiropractic business-building gurus have it all wrong…

There’s a whole bunch of nonsense being fed to chiropractors about the cause of such struggling within the profession.

And, it really ticks me off!

Today, you’re finally going to hear the truth about why so many chiropractors never reach their financial goals, and the *one* thing YOU can do to make sure YOU do.

Be honest, how many of these have you heard blamed for the reason why so many chiropractic offices are barely getting by:

1. Chiropractors don’t get the respect they deserve.

2. Chiropractic care still really isn’t accepted as a legitimate care option.

3. Insurance laws have clobbered chiropractic.

4. There are way too many chiropractors in each town.

5. People don’t understand the immense value of chiropractic care.

So, how many of those have you heard???

If you’re like most doctors… almost all of them.

Well, none of those reasons are the REAL cause behind most doctor’s struggles. None of them.

What is then?

Well, I’ll tell you what Dunn and Bradstreet, the largest credit reporting business there is, says…

‘Of the small businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.’

Did you get that?

‘…a lack of skills and knowledge on the part of the owner’.

(And that’s not me saying it, it’s Dunn & Bradstreet).

90% of business failures, including chiropractic, are because the owner of the business – the chiropractor – lacks the necessary skills and knowledge to build a sustainable, highly-profitable business (practice).

It’s not because of competition. It’s not because of insurance laws. It’s not because of consumer education.

It’s because of a lack of knowledge and skills in certain key business-building areas.

For most docs, they don’t want to hear this.

They want to hear another reason, or another answer, or another solution.

But, it’s not.

As a chiropractor, whether you like it or not, you’re an entrepreneur with your own business.

You’re a business owner.

And, this is your life. This is your livelihood. You’re playing for keeps here.

This isn’t a hobby.

And, as a business owner you always have to be mature enough to see things as they really are.

You can’t lie to yourself or delude yourself into seeing something that’s not there. Or, to NOT seeing something that *IS* there.

Fact is, if you’re not getting the results you want in your practice — the new patients, the referrals, the patient retention, the cash flow, etc. — you need to recognize there’s some skillset or knowledge you’re lacking.

Don’t buy into any other cause or reason.

Don’t!

Now, once you realize you’re lacking the knowledge in a certain area, there are only two things you can do:

1. You can go out and gain the knowledge you need to go from struggling in an area to thriving.

Personally, this is the course I always take. And, even though my company offers a completely done-for-you automated practice-building system (The Chiropractic Dashboard), this is the course I would recommend for you.

I know the thought of ‘learning’ business-building skills is probably painful for you.

I understand that.

However, whether you want to hear it or not, I’m going to tell you…

What you don’t know about building your chiropractic business is going to set the height of your practice success.

It’s not what you DO know. It’s what you DON’T know about building your chiropractic practice that determines your level of success. Period.

If you’re *truly* serious about creating a thriving chiropractic practice that gives you the lifestyle you’ve always wanted, than there are certain business-building activities that need to occur in your office on a regular basis.

You either need to know (knowledge) how to do them yourself (skill) or you need to have someone do them for you.

Regardless, they need to be done if you’re going to create that thriving practice.

The other option you have, if you just refuse to learn the skillsets yourself, is to have someone else who has the knowledge and skill do it all for you.

And, quite frankly, this is why we created the Chiropractic Dashboard for doctors.

Because it allows doctors to have ALL of the crtical patient-attraction, education, & retention activities done for them, without them having to learn anything new, do anything new, or hire anyone new.

It’s the perfect tool for you if you’re not getting the results you want from your practice, if you don’t have the passion to learn all of the marketing and practice-building necessary, and if you realize that ‘you need to make some changes’ to achieve the sucess you want.

If that describes you, you really should take a peek at the Chiropractic Dashboard.

You can go here to see videos of it in action:

Free Chiropractic Marketing Videos

Regardless of what you do, please recognize YOU and YOU ALONE, are completely responsible for your success or failure.

You’re the boss. You’re the business owner. You’re the leader.

It’s up to you to make it happen!

And, it starts with what you do and DON’T know.

Go get em! Todd Brown

P.S. If you really just don’t want to learn anything new, and you’d like to put all of your critical and essential practice building activities within your practice on complete autopilot, go here now:

Free Chiropractic Marketing Videos

This is the opportunity to put your practice several steps above the average doctors out there, without having to learn or do anything new.