Posted on September 01, 2010 by Todd

Reading time: 1 – 2 minutes The most important component of getting top listings in Google for your chiropractic website is getting links on other websites pointing back to your website. The best links are from “Authority Sites”. These are sites that hold a lot of weight in the eyes of Google. A fast and [...]

Posted on August 19, 2010 by Todd

Reading time: 2 – 2 minutes Facebook has just launched a brand new feature called Facebook Places. And, it has some interesting marketing potential for chiropractors. According to Facebook, “Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, [...]

Posted on June 21, 2010 by Todd

Reading time: 3 – 4 minutes Let’s get really honest for a minute… The economy has had a negative impact on most chiropractors. Health care reform will probably worsen things. Yet, the reality is… most chiropractors are operating as if nothing has changed in the profession – with their heads buried in the sand, ignoring [...]

Posted on June 18, 2010 by Todd

Reading time: 2 – 2 minutes There’s ONE THING you can do to make chiropractic patients 3 times more likely to refer. When done in an “optimal chiropractic practice environment” this one thing can almost DOUBLE your monthly referrals. What’s the one thing? And, what’s an “optimal chiropractic practice environment”? Well, the one thing you [...]

Posted on June 17, 2010 by Todd

Reading time: 3 – 5 minutes There are 3 types of prospective chiropractic patients. 2 of the 3 you know. Odds are… one type of prospective patient you’re currently ignoring. STOP IGNORING this third type of prospective chiropractic patient… and… you can easily see a 30-60% increase in new patients coming into your practice. Let’s [...]

Posted on June 16, 2010 by Todd

Reading time: 4 – 6 minutes Two factors have only recently collided to cause massive online chiropractic marketing carnage. This first-time-ever combination is slaughtering chiropractors and leaving a trail of blood a mile long. It’s like a scene right out of Platoon or Apocalypse Now. Only, it’s chiropractors bloodied and beaten on the battle field. [...]

Posted on June 16, 2010 by Todd

Reading time: 2 – 2 minutes For the average chiropractor, cash flow control can get a bit hairy during a weak economy or periods of ineffective marketing. This can often force these chiropractors to make certain tough financial decisions. A cut here. A cut there. Save, save, save. Problem is: you’ll never get wealthy or [...]

Posted on February 10, 2010 by Todd

Reading time: 4 – 6 minutes “In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature. In popular imagination the term is used in a more general sense to refer [...]

Posted on February 09, 2010 by Todd

Reading time: 3 – 4 minutes When is the perfect time to offer new chiropractic patients ancillary services, nutritional products, or other “spending opportunities” within your practice? The answer may surprise you. In fact, the answer you’d get from fellow doctors would almost always be the complete antithesis of what the experts of the direct [...]

Posted on February 08, 2010 by Todd

Reading time: 3 – 5 minutes Tell me which would move you to take action faster: 1. If I told you I would deposit $100 in your bank account if you took action A… …or… 2. If I told you I would take $100 out of your bank account if you didn’t take action A? [...]