Posted on September 09, 2010 by Todd

Reading time: 2 – 2 minutes Seeking “business comfort” as a chiropractor is a surefire recipe for mediocrity. Whether it’s with your marketing… your practice model… your staffing… or your overall mindset and approach to practice-growth… if you’re seeking “comfort” instead of excellence and performance, you’re sacrificing results and growth. As best-selling author, Seth Godin, [...]

Posted on September 07, 2010 by Todd

Reading time: 2 – 2 minutes Chiropractors can no longer use the excuse… “I don’t do a lot of online marketing or office promotion because most of my patients are 50 and older… and they don’t really use the internet.” That ship has officially sailed. According to a brand new study from the Pew Research [...]

Posted on September 01, 2010 by Todd

Reading time: 1 – 2 minutes The most important component of getting top listings in Google for your chiropractic website is getting links on other websites pointing back to your website. The best links are from “Authority Sites”. These are sites that hold a lot of weight in the eyes of Google. A fast and [...]

Posted on August 30, 2010 by Todd

Reading time: 1 – 2 minutes Imagine being able to get various online chiropractic marketing tasks/activities/projects, etc. completed for you for just $5. Well, now you can. Seriously. I recently stumbled across a neat little site where talented folks post their willingness to complete various tasks for you… FOR JUST $5 EACH. It’s called Fiverr.com. [...]

Posted on August 19, 2010 by Todd

Reading time: 2 – 2 minutes Facebook has just launched a brand new feature called Facebook Places. And, it has some interesting marketing potential for chiropractors. According to Facebook, “Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, [...]

Posted on August 16, 2010 by Todd

Reading time: 2 – 2 minutes Today, more than ever, it’s extremely difficult to cut through the clutter and actually get patients and prospective patients to read, watch, or listen to a marketing message from you. This is why it’s essential that the content of your marketing communications, in some way, tie-in with current and [...]

Posted on June 23, 2010 by Todd

Reading time: 2 – 3 minutes I don’t watch much television. But, there are a few shows I really enjoy watching once a week (DVR’d, of course): The Office Lost Flash Forward Modern Family The Apprentice Well, about 2 episodes ago on the Apprentice there was some great advice given for chiropractors. It wasn’t just [...]

Posted on June 21, 2010 by Todd

Reading time: 3 – 4 minutes Let’s get really honest for a minute… The economy has had a negative impact on most chiropractors. Health care reform will probably worsen things. Yet, the reality is… most chiropractors are operating as if nothing has changed in the profession – with their heads buried in the sand, ignoring [...]

Posted on March 22, 2010 by Todd

Reading time: 3 – 4 minutes There are 5 frogs sitting on a log in the middle of the swamp. All 5 are unhappy and dissatisfied with their lives. After some extended complaining by all 5 frogs… 3 of the frogs decide it’s time to leap off the log, get out of the swamp, and [...]

Posted on March 03, 2010 by Todd

Reading time: 2 – 4 minutes I was reminded, the other night, of a major “success principle” I learned many moons ago. I can honestly say, it’s had a pretty hefty impact on my thinking, actions, attitude, and bank account since learning it. And I figured I’d quickly pass this principle your way in hopes [...]