Posted on June 19, 2010 by Todd

Reading time: 3 – 4 minutes A few weeks ago Kellie and I rented, what is arguably, the worst movie I have ever seen. When all was said and done, I was close to asking Blockbuster for my money back on the rental. Seriously. That’s how bad this movie was. Ironically enough though, there was [...]

Posted on June 18, 2010 by Todd

Reading time: 2 – 2 minutes There’s ONE THING you can do to make chiropractic patients 3 times more likely to refer. When done in an “optimal chiropractic practice environment” this one thing can almost DOUBLE your monthly referrals. What’s the one thing? And, what’s an “optimal chiropractic practice environment”? Well, the one thing you [...]

Posted on June 16, 2010 by Todd

Reading time: 4 – 6 minutes Two factors have only recently collided to cause massive online chiropractic marketing carnage. This first-time-ever combination is slaughtering chiropractors and leaving a trail of blood a mile long. It’s like a scene right out of Platoon or Apocalypse Now. Only, it’s chiropractors bloodied and beaten on the battle field. [...]

Posted on March 13, 2010 by Todd

Reading time: 5 – 8 minutes Not more than a few days go by without a chiropractor asking someone in our office, “How do you get a doctor’s website, from the Chiropractic Dashboard, listed in the top of Google and the other search engines so prospective patients find them?” In today’s article, I’m going to [...]

Posted on February 08, 2010 by Todd

Reading time: 3 – 5 minutes Tell me which would move you to take action faster: 1. If I told you I would deposit $100 in your bank account if you took action A… …or… 2. If I told you I would take $100 out of your bank account if you didn’t take action A? [...]

Posted on January 29, 2010 by Todd

Reading time: 4 – 7 minutes Did you know that on average 1 out of every 20 people have an extra rib. It’s true. Despite what meets the eye, there are more differences among people than we may often realize. Take for example, “prospective chiropractic patients”. To lump – what we would call “prospective chiropractic [...]

Posted on January 27, 2010 by Todd

Reading time: 3 – 5 minutes Regardless of your personal view or stance on President Obama’s politics, tonight’s State of the Union Address should be quite interesting, especially since a coming “government spending freeze” is most likely to be announced. Even so, I have a confession… Today’s essay has nothing to do with politics, partisanship, [...]

Posted on January 13, 2010 by Todd

Reading time: 4 – 7 minutes You’ve gone through chiropractic school. You learned about anatomy, physiology, and the elusive subluxation. You’re a master at adjusting the spine. Now it’s time for you to become ensconced in your daily role as a chiropractor. Or is it? Despite what most chiropractors have been taught and how most [...]

Posted on December 04, 2009 by Todd

Reading time: 3 – 4 minutes As a chiropractor, there’s possibly no better, cheaper, faster way to get new patients than this. It targets only the most interested potential patients who have expressed a desire to learn more about chiropractic. Focuses on only the most local individuals to your practice. And, in many cases, generates [...]

Posted on December 03, 2009 by Todd

Reading time: 2 – 3 minutes The other day while reading the Wall Street Journal, I came across an article which discussed what I immediately saw as a time-sensitive practice-building opportunity for chiropractors. The article started as follows: “It’s that time of year when darkness descends like a heavy blanket beginning in mid-afternoon in much [...]