Posted on June 18, 2010 by Todd

Reading time: 2 – 2 minutes There’s ONE THING you can do to make chiropractic patients 3 times more likely to refer. When done in an “optimal chiropractic practice environment” this one thing can almost DOUBLE your monthly referrals. What’s the one thing? And, what’s an “optimal chiropractic practice environment”? Well, the one thing you [...]

Posted on January 20, 2010 by Todd

Reading time: 4 – 6 minutes Recently, while attending a local marketing conference in Orlando as a guest, the main speaker, AM, shared a story that struck a serious emotional chord with me. “As many of you know, Ken Giddens, a successful entrepreneur and friend, recently passed away. He left behind a supportive wife and [...]

Posted on November 11, 2009 by Todd

Reading time: 2 – 4 minutes Day-to-day management of office staff is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”. Many years ago, while working as a vice president of training at a company that owned [...]

Posted on October 28, 2009 by Todd

Reading time: 4 – 6 minutes There’s a simple strategy that will transform even the most inefficient chiropractic office into a well-oiled, firing-on-all-cylinders, machine of an office. It reduces the pressure on your staff, decreases their workload, and… hence… boosts their morale in the process. Best of all… specific to marketing… this simple strategy will [...]

Posted on October 28, 2008 by Todd

Reading time: 1 – 2 minutes Do you remember Bill Ransic, the original winner of Donald Trump’s ‘The Apprentice’? Well, he now has his own business-makeover show on A&E called ‘We Mean Business’. And, on this past Saturday’s episode Bill and his team did a full practice makeover for a chiropractor. It was great stuff. [...]