Posted on March 17, 2010 by Todd

Reading time: 2 – 3 minutes This morning, while struggling through my early morning cardio workout, I caught a monumental news report on CNBC. Savvy chiropractors will immediately recognize the implications of this report as it relates to a very current and exciting patient-attraction opportunity. “Social networking website Facebook has capped a year of phenomenal [...]

Posted on February 16, 2010 by Todd

Reading time: 2 – 4 minutes In a recent Wall Street Journal editorial titled “Postgame Evaluation of Super Bowl Advertisements”, two marketing lessons – both worthy of our discussion – were highlighted. They reaffirm something I’ve been teaching chiropractors for many years. “In the annual discussions as to which Super Bowl ads are ‘liked’ best, [...]

Posted on January 29, 2010 by Todd

Reading time: 4 – 7 minutes Did you know that on average 1 out of every 20 people have an extra rib. It’s true. Despite what meets the eye, there are more differences among people than we may often realize. Take for example, “prospective chiropractic patients”. To lump – what we would call “prospective chiropractic [...]

Posted on January 25, 2010 by Todd

Reading time: 3 – 4 minutes There a many elements that contribute toward the financial success of a chiropractic advertisement. For example, the headline is responsible for over 80% of readership. The benefits and big promise compel readers to continue reading the full marketing message. And the call-to-action tells readers exactly what they should do [...]

Posted on January 18, 2010 by Todd

Reading time: 3 – 4 minutes If you view a substantial amount of chiropractic advertisements, like I do, you’ll often find most lacking 2 critical elements. The first is far less lacking, but lacking nonetheless. It’s what we call “credibility boosters”. These are the elements within a chiropractic advertisement that overtly communicate and establish your [...]

Posted on December 08, 2009 by Todd

Reading time: 3 – 4 minutes There’s a common marketing strategy in the newsletter publishing world that chiropractors can use to get new patients. It’s a bit advanced. But, if you’re willing to get out of your comfort zone, this strategy can certainly create quite a stir for your practice. Let me first describe the [...]

Posted on December 04, 2009 by Todd

Reading time: 3 – 4 minutes As a chiropractor, there’s possibly no better, cheaper, faster way to get new patients than this. It targets only the most interested potential patients who have expressed a desire to learn more about chiropractic. Focuses on only the most local individuals to your practice. And, in many cases, generates [...]

Posted on December 03, 2009 by Todd

Reading time: 2 – 3 minutes The other day while reading the Wall Street Journal, I came across an article which discussed what I immediately saw as a time-sensitive practice-building opportunity for chiropractors. The article started as follows: “It’s that time of year when darkness descends like a heavy blanket beginning in mid-afternoon in much [...]

Posted on October 26, 2009 by Todd

Reading time: 5 – 8 minutes Ugh!… I spent about 20-minutes just trying to figure out how to start this blog post. I couldn’t figure out for the life of me the best way to start off a post about something so exceptional, so powerful, and so transformational as what I’m about to share with [...]

Posted on September 10, 2009 by Todd

Reading time: 2 – 2 minutes In this tutorial video, you’ll see a prime example of what NOT to do with your chiropractic marketing and advertisements. Plus, you’ll learn the 5 CRITICAL COMPONENTS of any super-effective chiropractic advertisement. And, if that wasn’t enough… you’ll also get to see a complete makeover of the chiropractic advertisement [...]