Posted on February 16, 2010 by Todd

Reading time: 2 – 4 minutes In a recent Wall Street Journal editorial titled “Postgame Evaluation of Super Bowl Advertisements”, two marketing lessons – both worthy of our discussion – were highlighted. They reaffirm something I’ve been teaching chiropractors for many years. “In the annual discussions as to which Super Bowl ads are ‘liked’ best, [...]

Posted on February 15, 2010 by Todd

Reading time: 7 – 11 minutes Chiropractic business as usual does not get most chiropractors financially independent. That’s not an opinion. It’s just the reality of how most chiropractors approach their practice and finances. In today’s MCP essay I want to share snippets from a recently published article by one of my personal mentors – [...]

Posted on February 10, 2010 by Todd

Reading time: 4 – 6 minutes “In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature. In popular imagination the term is used in a more general sense to refer [...]

Posted on February 09, 2010 by Todd

Reading time: 3 – 4 minutes When is the perfect time to offer new chiropractic patients ancillary services, nutritional products, or other “spending opportunities” within your practice? The answer may surprise you. In fact, the answer you’d get from fellow doctors would almost always be the complete antithesis of what the experts of the direct [...]

Posted on February 08, 2010 by Todd

Reading time: 3 – 5 minutes Tell me which would move you to take action faster: 1. If I told you I would deposit $100 in your bank account if you took action A… …or… 2. If I told you I would take $100 out of your bank account if you didn’t take action A? [...]