Posted on January 29, 2010 by Todd

Reading time: 4 – 7 minutes Did you know that on average 1 out of every 20 people have an extra rib. It’s true. Despite what meets the eye, there are more differences among people than we may often realize. Take for example, “prospective chiropractic patients”. To lump – what we would call “prospective chiropractic [...]

Posted on January 27, 2010 by Todd

Reading time: 3 – 5 minutes Regardless of your personal view or stance on President Obama’s politics, tonight’s State of the Union Address should be quite interesting, especially since a coming “government spending freeze” is most likely to be announced. Even so, I have a confession… Today’s essay has nothing to do with politics, partisanship, [...]

Posted on January 25, 2010 by Todd

Reading time: 3 – 4 minutes There a many elements that contribute toward the financial success of a chiropractic advertisement. For example, the headline is responsible for over 80% of readership. The benefits and big promise compel readers to continue reading the full marketing message. And the call-to-action tells readers exactly what they should do [...]

Posted on January 22, 2010 by Todd

Reading time: 3 – 5 minutes When I was in my early twenties I didn’t enjoy reading. In fact, in high school, my sole goal was never to have to take books home at the end of the school day. It wasn’t until my mid-twenties, when I was introduced to The Psychology of Winning by [...]

Posted on January 20, 2010 by Todd

Reading time: 4 – 6 minutes Recently, while attending a local marketing conference in Orlando as a guest, the main speaker, AM, shared a story that struck a serious emotional chord with me. “As many of you know, Ken Giddens, a successful entrepreneur and friend, recently passed away. He left behind a supportive wife and [...]

Posted on January 18, 2010 by Todd

Reading time: 3 – 4 minutes If you view a substantial amount of chiropractic advertisements, like I do, you’ll often find most lacking 2 critical elements. The first is far less lacking, but lacking nonetheless. It’s what we call “credibility boosters”. These are the elements within a chiropractic advertisement that overtly communicate and establish your [...]

Posted on January 13, 2010 by Todd

Reading time: 4 – 7 minutes You’ve gone through chiropractic school. You learned about anatomy, physiology, and the elusive subluxation. You’re a master at adjusting the spine. Now it’s time for you to become ensconced in your daily role as a chiropractor. Or is it? Despite what most chiropractors have been taught and how most [...]

Posted on January 11, 2010 by Todd

Reading time: 3 – 4 minutes Without a doubt, I can quickly look at 2 different metrics (numbers) within your chiropractic practice, and predict – with relative accuracy – your future level of profitability as a chiropractor. The two metrics I’m referring to are: Cost of New Patient Acquisition (COA) and Lifetime Patient Value (LPV). [...]

Posted on January 06, 2010 by Todd

Reading time: 3 – 5 minutes I’ve studied goal-setting and goal-achievement pretty extensively over the past decade. And, as someone who regularly communicates with well over 7,000 chiropractors on a weekly basis, I believe I have a unique perspective on what it truly takes for docs to accomplish their annual goals and ambitions. First, immediately [...]