Posted on November 25, 2009 by Todd

Reading time: 3 – 4 minutes Being the day before Thanksgiving, I have a 30-minute “task” for you that will add an exciting new dimension to your life, boost your overall health and well-being, and… flat out… make you feel good. Recently, the University of California published a summary of results from a series of [...]

Posted on November 24, 2009 by Todd

Reading time: 2 – 4 minutes What is true chiropractic practice stability? Well, “resistance to change, especially sudden change or deterioration” is one of the ways dictionary.com defines the word stability. “Deterioration” is the word in that definition that strikes me most. Because, according to the same site, anything that deteriorates “becomes worse or inferior [...]

Posted on November 16, 2009 by Todd

Reading time: 4 – 6 minutes It’s a deleterious error most chiropractors unknowingly commit… The miscategorizing of their practice marketing as an expense, instead of what it really is (when done correctly). Marketing and advertising, for an overwhelming majority of chiropractors, most certainly ends up in the expense area of the practice P&L and is [...]

Posted on November 13, 2009 by Todd

Reading time: 2 – 4 minutes If chiropractors are at all like the folks in this famous Harvard Business School study… 3 percent of docs will make TEN TIMES the amount of money the average chiropractors bring home. The study I’m referring to is one that was conducted with graduates of the the Harvard MBA [...]

Posted on November 11, 2009 by Todd

Reading time: 2 – 4 minutes Day-to-day management of office staff is not always a walk in the park. But, with a simple shift in your attitude, you can ensure you get and keep everyone on your team “right”. Many years ago, while working as a vice president of training at a company that owned [...]

Posted on November 04, 2009 by Todd

Reading time: 2 – 3 minutes This is certain to be a game-changer for chiropractors marketing online… According to a USA Today article published THIS MORNING, “There’s a new race on the Internet and, like most races, it’s about speed”. The way prospective chiropractic patients find and get information about you (and from you) is [...]

Posted on November 03, 2009 by Todd

Reading time: 2 – 2 minutes With news, alerts and vaccine updates about the Swine Flu so pervasive today, folks are clamoring for guidance they can trust. That’s where you come in… As a chiropractor, during this tumultuous time, you have an opportunity to rise to the occasion and offer patients and prospective patients the [...]