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Google+ Pages for Chiropractors

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Yesterday, Google launched Google+ Pages for businesses, brands, etc.

I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.

So, I recommend you claim a Google+ Page for your chiropractic practice right away.

Below is an awesome explanation of how to do it from SearchEngineLand.com. (This is a great site, by the way, to keep you up to date on the latest in SEO for your chiropractic website)

Creating A Page

Within two days or sooner, everyone is supposed to be able to make pages by using the Create A Page tool. Availability is rolling out now, so if you get an “Google+ Pages isn’t ready” error, keep checking back. (NOTE: Google now says everyone should have access).

Assuming you do have access, I’ll start with what you see when making a page for the “Product or Brand” category, though the steps work the same for any category of page other than local (more on that below).

Once you begin, you get simple form back:

Google+ Pages for Chiropractors

You enter the name you want for your Google+ page, the URL you want to associate that page with on an external website (this is optional), a category for your page (a range from Aerospace to Travel is offered), along with who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Hit the Create button, and you’ll get a new page where you can add:

  • 10 word tag line to describe your page
  • Profile photo for your page

You can actually go longer than 10 words. Nothing prevents this. It’s really that if you go long, not everything will show.

After your done, hit save, and your done.

Local Business Or Place

Local businesses get special listings, and it all starts after you choose the “Local” option by entering a phone number.

Google+ is very picky, insisting the number be entered with a + before your countrycode (in the US, this means +1), followed by the phone number separated by dashes.

To test, I entered the number of a local pizza place. That brought up an existing listing from Google Places:

Google+ Pages for ChiropractorsIf this wasn’t correct, or if my business wasn’t listed, I could have selected another option. But since it is, clicking on it automatically fills in some of the information needed for Google Plus:

Google+ Pages for Chiropractors

You’re unable to move the map marker, if that’s incorrect. You can change the address, however, which in turn moves the marker. There are also options to pick your category of business (Food, Lodging, Storage and more are listed) and select who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Pimping Your Page

Now that your page is created, you can pimp it out with more information, if you want. Here’s the basic page that I made for my personal blog, Daggle:

Google+ Pages for ChiropractorsThe first arrow points at the page title, the second at the tag line. The third points at additional ways I could update my page, through the About area. When logged in, I see this:

Google+ Pages for Chiropractors

Below, you can see that I’ve added a link from the Google+ page back to my actual blog, plus I’ve added a little intro text:

Google+ Pages for Chiropractors

Posting As Your Page

Once you’ve made your page, you’ll also likely find that Google is showing you a notice that you’re now on Google+ as if you’re the page yourself. Here’s how it looks:

Google+ Pages for Chiropractors

In other words, any action you take will be coming from the page you’ve made. That’s how you begin to update your page’s content with photos or videos.

For instance, here I’m logged in, about to share a post from my blog through the blog’s page on Google Plus:

Google+ Pages for Chiropractors

Once I hit share, that post went out to my page — and in turn went out to anyone who follows the page.

Similarly, I could add photos or video. One nice thing is that you can easily enter the URL of any YouTube video you might have, so that you add that video to your page without having to upload:

Google+ Pages for Chiropractors

Managing Your Pages

It’s perfectly acceptable for you to have multiple pages. If you’re a business with several popular products, you might want pages for both the business and the products.

Google itself does this, with a page for Gmail existing separately from Google.

You could also do pages for particular events, though right now, there’s no event-specific type of support, as you’d find with Facebook, such as to designate a particular date.

To get to managing all your pages, look up at whatever profile picture is shown in the top left corner, then click on the drop-down arrow:

Google+ Pages for Chiropractors

The drop-down option (shown with the first arrow) makes a list of all your pages appear, so that you can switch while logged in and act as if you are one of them.

At the bottom of the menu, a “Manage your pages” link brings up a list of all your pages:

Google+ Pages for Chiropractors

You can then delete any page you don’t want, which is what I did with that pizza place one I created as part of the testing. Using the Manage button, you can also switch accounts.

More Information & Follow Us!

Once you’ve created your pages, you’ll also want to take steps to link those back to your website, because there are some additional benefits you get from doing this.

Our previous article, Google+ Pages Now Open For Businesses, Brands, Places & More, explains more about this. It also covers a number of other details to keep in mind. Perhaps most important is that right now, whoever creates your page will be the sole owner of that page, for your company. They won’t have a way to let someone else manage it.

This will change in the near future. But for the time being, it means that if you have a dedicated social media manager, that person should use their personal account to create your company page.

Speaking of branded pages, Search Engine Land has its own now. So add Search Engine Land to your Google+ circles and keep up with us there, if you’re part of the Google+ network.

 

 

 

 

 

 

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14 Comments

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  1. Peter Gratale 08. Nov, 2011 at 11:41 am #

    Hi Todd – I went to claim my Google+business listing and Google dissappeared my #1 ranked Google Maps listing! Any idea why they dropped me? I mantained 3 listings, 1 with just my name, one with my business name and 1 with my wife’s pilates studio that’s in my office. The pilates studio (Energy Pilates Studio Teaneck NJ)is the only one that shows up now with my office phone number inserted into it. Did I break their rules? Thanks for any light you can shed on this.

  2. Todd Brown 08. Nov, 2011 at 11:52 am #

    Hey Dr. Peter… Hmmmm. Just for clarity… are you saying 2 of the 3 Google Places listings are for the same practice location?

  3. Russell Brokstein 08. Nov, 2011 at 1:26 pm #

    Pete.. You CANNOT have multiple listings for your business. You are breaking terms of service. They will 1) remove your listing(s), 2) they will remove your reviews
    I had a highly ranked listing (#1)with 60 reviews and unfortunately hired an un named company to make a site for me.. they didn’t listen to me that I already a listing on google.. made me another and google removed all but 13 of my reviews and blocked me from changing my listing. I called up google.. spoke to somebody and got it straightened out for a bit, but now all my new reviews that get done by patients are removed within 24hours by google.

  4. Todd Brown 08. Nov, 2011 at 2:46 pm #

    Dead-on accurate, Dr. Russell. Thanks for sharing.

  5. Pete Gratale 08. Nov, 2011 at 4:01 pm #

    Thanks guys. I’ll give them a call and see if I can correct. Or start from scratch!

  6. Russell Brokstein 08. Nov, 2011 at 8:39 pm #

    Pete.. I wish I kept the number.. google is hard to contact… I found it with deep searching online. They do not have a support line. If you find it again.. let me know.
    Todd.. anytime! It’s all about helping other chiros! Hope all is well in Fla… I live near where you used to in Jackson, NJ.

  7. Todd Brown 09. Nov, 2011 at 10:02 am #

    Hey Dr. Russell… I will always have a special place in my heart for NJ. I grew up in Manalapan. Then moved to Jackson in my early twenties. And stayed there until we moved to South FL a few years ago. :-)

  8. Russell Brokstein 09. Nov, 2011 at 8:46 pm #

    Hey Todd… I grew up in Freehold! Live in Jackson now… actually going to be in Ft. Lauderdale tomorrow afternoon thru Monday.. staying at the W.
    I have a friend in Delray Beach who was a chiro.. retired in mid 30′s and now owns several businesses.. one is chiro supplies/tens units, etc, another is a great piece of technology is stress reduction therapy with biofeedback.. it’s amazing.
    PS.. we have a mutual friend in Dr. Jeff Uhrmacher too

  9. M Katz 09. Nov, 2011 at 10:07 pm #

    I cannot seem to find the create a page that you show at the beginning of the article. What am I doing wrong?
    Thanks

  10. Russell Brokstein 10. Nov, 2011 at 9:09 am #

    M…
    You first must have or create a google+ personal profile, then it should give you the option to make a page for your business

  11. Todd Brown 12. Nov, 2011 at 5:12 pm #

    Hey Dr. Russell… thanks so much for taking your time to share your insights with our docs and throughout the blog. I really appreciate it… as I’m sure the rest of the docs do. :-)

  12. Russell Brokstein 12. Nov, 2011 at 7:51 pm #

    Anytime Todd…like you..i like to help other
    chiropractors succeed. I consult doctors for my friends biofeedback company…and when I have a chance I like to comment on blogs I have knowledge about a topic.
    Keep up the great work and blog posts!

  13. Sacramento Chiropractor 17. Dec, 2011 at 12:17 pm #

    Really appreciate this info. Researching Google + and came upon this. Very useful information. Thx.

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  1. Google+ Pages Intended For Chiropractors | Chiropractic Marketing Tips - 20. Dec, 2011

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