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Chiropractic Marketing With Content…
If you do a search on Google for the phrase “chiropractic marketing”, as of now, we are the number one listing. That’s out of almost 2 MILLION web pages Google has listed.
We did it without doing any additional SEO, without hiring a company for any kind of backlinking or weird search engine optimization, and with about 20 minutes of effort a week.
So, how exactly did we do it?
And more importantly, how can you do the same for the most valuable keywords and keyword phrases for your chiropractic practice?
It’s actually pretty simple.
Despite what a lot of so-called search engine marketing experts and “online chiropractic marketing coaches” would have you believe, the big key is not in using search engine optimization tricks, crazy SEO software, or setting-up all kinds of extensive search engine optimization blogs, websites, links, etc.
Today, with Google’s Panda and Pengiun updates, what Google now wants to see from your chiropractic website to rank you at the top of their engine is content. Fresh, new content, to be exact.
To put it plainly: Google wants to see that your chiropractic website is frequently and consistently being updated with new articles, blog posts, videos, etc.
You see, Google… like the other major search engines… are in the business of displaying relevant search results to users when they do a search. And, Google considers fresh and new content to be the most relevant.
A chiropractor that hasn’t updated their website’s content in weeks or months will have a real difficult time getting to the number one spot on Google or keeping it there. In fact, more than likely, a chiropractic website with out-dated content (by Google’s standard) will have a hard time getting in the top ten, twenty, even top thirty results on Google. The outcome is that your site goes virtually unseen by searching prospective chiropractic patients.
The Key To Online Chiropractic Marketing With The Search Engines!
The key to getting top rankings for your chiropractic website… and keeping them… is to regularly add relevant chiropractic-related content to your website each and every week, consistently.
I recommend you add new content (even a one paragraph article about health, wellness, fitness, nutrition, etc.) to your chiropractic website at least 2 times per week, if not more. In many cases, this can take as little as 20 minutes a week.
If your goal is to ensure your chiropractic website is readily found when prospective patients search any of the major search engines, you need to make sure frequent and consistent new and fresh content is a big part of your online chiropractic marketing activities.
[NOTE: For a complete breakdown of how to structure and post your new chiropractic content to your website, check out the 4-part free video series - The Digital DC Formula.]