Reading time: 1 – 2 minutes

An overwhelming majority of chiropractic advertising that comes across my desk is missing the most important element of any advertisement.

It’s the one element of all chiropractic advertising that drives response (ROI).

It’s the one element that gets the office phone ringing.

And, it’s the one element that makes direct response chiropractic marketing what it is – the most effective marketing model a chiropractor can leverage.

What is this one crucial element missing from most chiropractic advertising?

An offer – an irresistible, enticing proposition that generates an immediate response from prospective patients.

All chiropractic advertising – if it’s to be considered direct response – must have an offer.

The better, more irresistible, more of a no-brainer that offer is… the better and more effective your marketing will be.

Period.

Related Posts:

• Bold Strategy Gets You Free Chiropractic Advertising
• What Does Chiropractic Care Really Offer?
• What’s Your Chiropractic “Track Record”?
• Do You Know These 2 Crucial Chiropractic Practice Numbers?
• 6 Most Common Chiropractic Marketing Blunders

Reading time: 2 – 2 minutes

“What’s the best way to get chiropractic patients”, I routinely get asked by chiropractors.

For most, the answer they’re looking for is more about reaffirming their current mindset and opinion than it is about hearing the reality of what’s working today to attract new patients.

The Truth About How Most Chiropractors Really Feel About The “Best Way To Get Chiropractic Patients”

Fact is: most chiropractors don’t really want to know “the best way to get chiropractic patients”. They want to know the best way to get chiropractic patients… that fits within their comfort zone and matches up with their personal perception of “good chiropractic marketing”.

Reality is: the “best ways” to get chiropractic patients are always built on the foundation of solid direct response chiropractic marketing principles. And, for the typical chiropractor, these principles often do not match their personal view of the type of marketing a chiropractor should be doing.

For the average doctor, they allow their personal opinions and perceptions of what should be done when it comes to marketing to dictate what they actually do within their practice.

While the savviest, most successful docs put their personal feelings and opinions aside, and allow marketing metrics to determine what they do. If it works to acquire new patients, they do it. If it doesn’t, they don’t. Period.

Big difference between the two approaches, wouldn’t you agree?

Where do you fall in those two categories?

Do you REALLY want to know the answer to the question of what is the best way to get chiropractic patients?

Other Chiropractic Marketing Articles You Might Like:

• The (B3) Chiropractic Business Breakthrough Blueprint
• Chiropractic Marketing Online Is About To Change…
• The Key Factor in 70% of CHIROPRACTIC FAILURES
• The Advice Prospective Patients Get About Chiropractic?
• Chiropractors Speak Out About The Sopranos

Reading time: 2 – 2 minutes

Some doctors believe that social media marketing for chiropractic care doesn’t work because they don’t have a big reach or a large list.

Some believe that social media marketing for chiropractic care is only effective if you have thousands of followers or friends on sites like Twitter and Facebook.

Whitney Houston’s Death Shows Potential Power of Social Media Marketing for Chiropractic Care

Well, the unfortunate passing of Whitney Houston proved just how wrong that mindset is.

Hours before the mainstream news published the first report that Whitney was found dead in a Beverly Hills hotel room, the message had spread far and wide on Twitter.

By the time the news media began publishing their reports, the news was old-hat on Twitter. Kind of like that commercial where everything that happens “is so 37 seconds ago”.

Ironic part of the whole thing is that the first post on Twitter about Whitney was identified has having originated from someone with just 14 followers.

14 followers!

That’s it.

Yet, their message got spread far and fast.

This should show you… when it comes to social media marketing for chiropractic care, you don’t need a huge list of followers and friends.

You don’t need a huge audience to have your message spread throughout Facebook and Twitter.

You do, however, need a compelling message that’s of interest to whatever volume of followers and friends you have. And that’s the key to making social media marketing for chiropractic care work to grow your practice.

Other Chiropractic Marketing Articles You Might Like:

• You Gotta Be Hungry…
• Chiropractic Care, Fox News, And Obama vs. Mccain
• “23 and 1/2 Hours” – A Video Every Chiropractor Can Learn From…
• What Chiropractors Need To Know About Practicing In A Recession
• Chiropractic Business: Financial Independence For Chiropractors

Reading time: 2 – 3 minutes

Too many chiropractors don’t give enough thought into who they should hire and why.

I’m not talking about interviewing skills.  I’m referring to the best positions and roles to fill within their practice.

One of the savviest ways to determine what new roles should be added to your chiropractic team is to regularly ask yourself the following question:

“What positions in my practice, if added, would bring a positive ROI?”

 Approaching team development with this frame of mind forces you to ensure new team members are not a drain or strain on your cashflow. But are a true investment into the growth of your practice… by bringing you a positive return on what you’re paying them.

Let me give you a quick example of a position that, if managed properly, could easily bring you a positive ROI (and there are many that I could share):

A Joint Venture Manager – a part-time or full-time person whose sole responsibility is to set-up and nurture referral and endorsement relationships with congruent local business owners and professional service providers (i.e. personal trainers, attorneys, physical therapists, nurses, massage therapists, health food stores, health clubs, etc.).

This person’s job would be, in essence, to create relationships that lead to endorsed offers and new patient referrals from local businesses.  And their value to your practice is easily measured in how many new referrals come in from the business relationships they create and nurture.

If you know how much a new patient is worth to you, it’s pretty simple to figure out how many new chiropractic patient referrals their relationship building would need to generate (not that many) for their position to pay for itself many times over.

So, instead of worrying or thinking, “As a chiropractor, how to hire a…”, begin instead with, “As a chiropractor, who should I hire that…”

Other Chiropractic Marketing Articles You Might Like:

• The (B3) Chiropractic Business Breakthrough Blueprint
• 3 Steps To The “Perfect” Chiropractic Practice
• Killer Chiropractic Marketing Tactic – Part 1
• 6 Most Common Chiropractic Marketing Blunders
• Are You Being An Unethical Chiropractor If…

Reading time: < 1 minute

Sometimes we don't realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.

I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.

I would love to hear your thoughts… as well as how you equip new chiropractic patients to handle these type of conversations with well-meaning friends.

Other Chiropractic Marketing Articles You Might Like:

• What’s Your Chiropractic “Track Record”?
• How Prospective Patients Choose A Chiropractor
• OMG! Free Google Places service for Chiropractors
• Easiest Way To Increase Your Chiropractic Patient-Base
• The Facebook DEADLINE for Chiropractors (March 11th)

Reading time: < 1 minute

This is a great example of how an online health video can be both educational and entertaining at the same time.

Notice how the delivery of the content in the video... which today has over 409,000 views on YouTube... establishes Dr. Evans' credibility and authority.

Well done.

Would love to hear your comments below.

Related Posts:

• Identifying Your “Money” Chiropractic Patients
• OMG! Free Google Places service for Chiropractors
• How Prospective Patients Choose A Chiropractor
• Chiropractors – About Obama’s State Of The Union Address
• What Does Chiropractic Care Really Offer?

Reading time: 1 – 2 minutes

Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.

It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are using it to make themselves upwards of $2,000.00 or more a month).

But, it can quite easily bring you a few hundred extra dollars between now and holiday time. And, with just a few minutes of work.

Related Posts:

• Are You Making This Chiropractic Cash-Flow Blunder?
• The Missing Factor In 98% of Chiropractic Advertising
• “23 and 1/2 Hours” – A Video Every Chiropractor Can Learn From…
• 5 Things Every Chiropractor Should Consider About Google Maps
• Hysterical Case Study & Chiropractic Marketing

Reading time: 3 – 4 minutes

You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?

Well, it’s incorrect.

According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.

One of the most common reasons given?

Irreconcilable Differences.

One or both spouses will often chalk up their failed marriage to the idea that they simply married the “wrong person”.

While I may not agree with that line of thinking when it comes to marriage… I do believe it has validity when applied to your chiropractic practice and patient-base.

Are You Treating The Wrong Chiropractic Patients?

Many chiropractors don’t spend enough time, if any at all, thinking about the type of patients they would ideally like to be treating.

Instead, they jump into practice, quickly engage in various marketing or advertising activities, and give little thought to WHO is going to be attracted with their promotional methods and approach.

Often, this leads to the unintentional engineering of a chiropractic practice that’s a far cry from what the doctor dreamed of having.

Fact is: patient retention, lifetime value, long-term cash flow, and personal and professional fulfillment are directly tied to the type of patients you’re attracting and treating each day.

So, it serves you to spend whatever time necessary to get clarity on your answer to the following question:

“What kind of patient do I really want to treat?”

Try to be as specific and descriptive as possible.

Once you’ve got the necessary clarity on WHO you want to treat, now it’s time to review your marketing and advertising to see if your message effectively speaks to, and resonates with, that audience.

In other words, now that you know WHO you want to attract, it’s time to make sure your marketing and advertising is designed to attract just those folks (and ideally repel the patients you don’t want).

This is the key to achieving your ideal practice by intentionally filling your practice with the correct type of patients for your vision.

Now, if you want a little confirmation that you’ve performed the above steps correctly, here’s a great exercise for you to do. Actually, it’s 3 questions to answer.

#1. How would you describe the type of chiropractor you ultimately want to be and what maximum success would look like?

#2. What other chiropractor out there in practice today is an example of your description from question #1 above?

#3. Who are they (the ideal chiropractor from #2) attracting and treating in their office?

Armed with this information, you can now to do a valuable comparison.

Look at who you believe to be your ideal patients. And compare them with the patients being attracted and treated by the chiropractor you believe represents the success you’re after.

This will very quickly show you whether you’re targeting the right or wrong audience.

And, will tell you a heck of a lot about whether you’re engaging in a relationship with patients who will inevitably lead you to the conclusion that they’re just “not right for you”.

Related Posts:

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• The Chiropractic Lifestyle and The 4-Hour Workweek
• S.A.D.: A Practice-Building Opportunity for Chiropractors
• The Secret To Chiropractic Practice Stability
• Most Chiropractors Unknowingly Commit This Deleterious ERROR …

Reading time: 7 – 12 minutes

Yesterday, Google launched Google+ Pages for businesses, brands, etc.

I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.

So, I recommend you claim a Google+ Page for your chiropractic practice right away.

Below is an awesome explanation of how to do it from SearchEngineLand.com. (This is a great site, by the way, to keep you up to date on the latest in SEO for your chiropractic website)

Creating A Page

Within two days or sooner, everyone is supposed to be able to make pages by using the Create A Page tool. Availability is rolling out now, so if you get an “Google+ Pages isn’t ready” error, keep checking back. (NOTE: Google now says everyone should have access).

Assuming you do have access, I’ll start with what you see when making a page for the “Product or Brand” category, though the steps work the same for any category of page other than local (more on that below).

Once you begin, you get simple form back:

You enter the name you want for your Google+ page, the URL you want to associate that page with on an external website (this is optional), a category for your page (a range from Aerospace to Travel is offered), along with who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Hit the Create button, and you’ll get a new page where you can add:

• 10 word tag line to describe your page
• Profile photo for your page

You can actually go longer than 10 words. Nothing prevents this. It’s really that if you go long, not everything will show.

After your done, hit save, and your done.

Local Business Or Place

Local businesses get special listings, and it all starts after you choose the “Local” option by entering a phone number.

Google+ is very picky, insisting the number be entered with a + before your countrycode (in the US, this means +1), followed by the phone number separated by dashes.

To test, I entered the number of a local pizza place. That brought up an existing listing from Google Places:

If this wasn’t correct, or if my business wasn’t listed, I could have selected another option. But since it is, clicking on it automatically fills in some of the information needed for Google Plus:

You’re unable to move the map marker, if that’s incorrect. You can change the address, however, which in turn moves the marker. There are also options to pick your category of business (Food, Lodging, Storage and more are listed) and select who your content is appropriate for (anyone, 18+, 21+ and alcohol-related).

Pimping Your Page

Now that your page is created, you can pimp it out with more information, if you want. Here’s the basic page that I made for my personal blog, Daggle:

The first arrow points at the page title, the second at the tag line. The third points at additional ways I could update my page, through the About area. When logged in, I see this:

Below, you can see that I’ve added a link from the Google+ page back to my actual blog, plus I’ve added a little intro text:

Posting As Your Page

Once you’ve made your page, you’ll also likely find that Google is showing you a notice that you’re now on Google+ as if you’re the page yourself. Here’s how it looks:

In other words, any action you take will be coming from the page you’ve made. That’s how you begin to update your page’s content with photos or videos.

For instance, here I’m logged in, about to share a post from my blog through the blog’s page on Google Plus:

Once I hit share, that post went out to my page — and in turn went out to anyone who follows the page.

Similarly, I could add photos or video. One nice thing is that you can easily enter the URL of any YouTube video you might have, so that you add that video to your page without having to upload:

Managing Your Pages

It’s perfectly acceptable for you to have multiple pages. If you’re a business with several popular products, you might want pages for both the business and the products.

Google itself does this, with a page for Gmail existing separately from Google.

You could also do pages for particular events, though right now, there’s no event-specific type of support, as you’d find with Facebook, such as to designate a particular date.

To get to managing all your pages, look up at whatever profile picture is shown in the top left corner, then click on the drop-down arrow:

The drop-down option (shown with the first arrow) makes a list of all your pages appear, so that you can switch while logged in and act as if you are one of them.

At the bottom of the menu, a “Manage your pages” link brings up a list of all your pages:

You can then delete any page you don’t want, which is what I did with that pizza place one I created as part of the testing. Using the Manage button, you can also switch accounts.

More Information & Follow Us!

Once you’ve created your pages, you’ll also want to take steps to link those back to your website, because there are some additional benefits you get from doing this.

Our previous article, Google+ Pages Now Open For Businesses, Brands, Places & More, explains more about this. It also covers a number of other details to keep in mind. Perhaps most important is that right now, whoever creates your page will be the sole owner of that page, for your company. They won’t have a way to let someone else manage it.

This will change in the near future. But for the time being, it means that if you have a dedicated social media manager, that person should use their personal account to create your company page.

Speaking of branded pages, Search Engine Land has its own now. So add Search Engine Land to your Google+ circles and keep up with us there, if you’re part of the Google+ network.

Other Chiropractic Marketing Articles You Might Like:

• This Chiropractic Excuse is Officially DEAD!
• Chiropractors – About Obama’s State Of The Union Address
• Marketing For Chiropractic So You Avoid The Status Quo
• 7 Chiropractic Website Must-Haves…
• 5 Chiropractic Business Lessons From House, M.D. (TV Show)

Reading time: 1 – 2 minutes

A few days ago Facebook quietly rolled-out a cool new feature you can use to increase engagement and interaction with patients on your Chiropractic Facebook Page.

Below is Facebook’s little blurb about the new feature:

“Admins of Facebook Pages can now mention people within comments on Page posts. Page admins can only mention people who have commented on a post originating from the Page. The tagged person will receive a notification and can view the personal response when they click on the notification.”

To mention someone, simply type @ followed by their name.  Keep in mind, you can still only mention Fans that have commented on a post. And, your response must be in the same comment thread. Regardless, it’s still a very cool, useful new feature.

If you don’t have a Facebook Page for your chiropractic practice yet, you may want to seriously consider getting a SUPER Chiropractic Page.

Related Posts:

• Chiropractic Marketing with Facebook Places