Reading time: 2 – 4 minutes
All the way up through high school, I was routinely teased about being small.
The finger-pointing, giggling, and name-calling was crushing for me as a kid… like it is for so many that are picked-on in school.
I was so small, though, that as a freshman in high school, I was only about 5’3″ and sub-100 pounds.
So, the sheer thought of someone else laughing at me or making fun of me was pretty painful, to say the least… let alone the actually act of them laughing at or making fun of me.
Today… though… I couldn’t care any less.
First off, I’m no longer that tiny. 
Second, though, and much more importantly, I’m mature enough to realize that other people’s opinions and thoughts about me are completely insignificant (for the most part).
I’ve learned, both, how to laugh at myself and roll with the unsolicited (and, often, baseless) bits of business advice or feedback I get from family and friends.
Unfortunately, I see many chiropractors who still operate and make decisions about their marketing and practice-growth strategies with a concern for what others think.
In essence, they’re making decisions and taking actions to avoid being picked-on.
They avoid using certain styles or types of marketing materials for fear of family or friends mocking them for it.
They steer clear of certain promotional offers or campaigns for fear of appearing too much like a used car salesman.
They take a certain approach with their staff for fear of what they might think of them if they do things a little differently.
They make sure to stay within the framework of “middle-of-the-road promotional activities” for fear of being rejected by their chiropractic peers.
And, they stay within certain boundaries with their business thinking, for fear of not being perceived as a professional.
This process of decision making… made with one eye on what others will think… has no place in the life of a mature adult, let alone a chiropractic entrepreneur.
Chiropractic marketing activities and campaigns, especially, should never be based on the opinions, feelings, and thoughts of others. They should solely be based on the data… the numbers… the response.
You don’t use chiropractic marketing materials based on how many people will like them or respect you for them or consider you a better professional for using them.
No!
You use the chiropractic marketing materials that work the best to bring you the most new patients.
In marketing, opinions don’t matter.
Feelings are insignificant.
And, viewpoints are meaningless.
You do what works and makes you the most money… regardless of what others think.
Trackbacks/Pingbacks
[...] You Giving Into Chiropractic Peek Pressure? « Chiropractor Opportunity Headline Samples [...]