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Hope you're having a great day in the office.
I want you to see one of best [tag-tec]chiropractic advertisements[/tag-tec] I've seen in a long, long time.
This is a fantastic chiropractic marketing piece, that no doubt is kickin' some serious butt for the chiropractor using it.
I've actually gone ahead and put together a 15-minute video critique of the entire ad so you can really see the 10 components that
make this such a fantastic chiropractic marketing piece.
You can easily use any one of these 10 points to improve your office marketing.
You can see this killer chiropractic marketing piece and watch the full video critique by clicking the image below.
**After watching it let me know what you think by posting your comments below.
This marketing piece is written by Dan Kennedy. Also stolen from killer ads.. Let me guess you are on the payroll with HealthSource. Dr. Tomshack is piece of crap scum bag that lies, steals and cheats.
You promote his crap, I dont buy yours.
Could i get a copy of this ad to review?
Nope, obviously not on anyone’s payroll, and certainly not promoting another company’s stuff. Regardless of the company who’s selling the ad to doctors, it’s still a great ad well worth studying.
Tod,
This type of ad is exactly what is wrong with chiropractic marketing today. Chiropractors nationwide working together to have reputable journalists in respected publications understand and advocate the benefits of chiropractic care is what is needed. We are working to put the leaders of chiropractic into the mainstream health care discussion using world class public relations. We are working diligently to spread the chiropractic message to the editors and producers in all major media markets, while addressing the serious deficiencies in chiropractic representation on the Internet.
Here we have an ad, made to look like news, hawking a free tote bag and massage with a “special” free screening, using tactics which are usually reserved for attempts to sell commemorative coins and “museum quality” oil paintings, not health care.
Yes we need to be in the news. But wouldn’t it be better if we had real articles, not fake news, in mainstream publications and in the mainstream media. That is exactly what we are accomplishing with the http://www.YourSpine.com initiative designed and administered by one of the nation’s leading health care communications firms, http://www.fkhealth.com.
Beside the fact that the clinic in Florida that ran this ad exposes itself to a litany of issues regarding giving away services, implying they are superior to other chiropractors in the area an a slew of other potential violations of the Florida advertising regulations, it seems to be counter intuitive to the image of chiropractic as a separate and distinct form of healthcare based on the science, art and philosophy of chiropractic that we should be projecting to the public.
If this type of ad turns your stomach, you are the chiropractor we want representing chiropractic in your community. Please visit us and learn what we are doing to promote chiropractic, as it was developed, in a dignified and respectable fashion throughout all media outlets, nationwide.
Be well,
Herb Newborg
President
Chiropractic America
http://www.YourSpine.com
Dear Dr. Jon,
I am looking at the HealthSource franchised practice and your comments certainly got my attention. Can you give me any more information as to why you have such a low opinion of HealthSource and Dr. Tomshank. Always easy to get good referrals from the person selling, but the candid ones such as yours are many times more helpful.
Dr. James
I have to agree with prior comments, especially by Mr. Newborg. Direct Response marketing is a great if you are selling golf clubs or toasters. This approach cheapens the already tarnished image of chiropractic. This is one more reason why we are still serving such a small segment of the population. While approaches like yours, Killer Ads, Altadonna, etc. might bring in new patients, the more important question is how many more people do they turn off to chiropractic.
just my thots.
Bill Berkowitz, DC
I think Todd has great insight as to what constitutes a good marketing piece and what will get patients to respond. I believe that is why you hire his services. Based on this critique, I bet he is successful. As to how these types of ads affect our profession, we can debate forevever. Thanks Todd for providing us with YOUR expertise.
I am glad we have doctors who are concerned about the image of our profession. Ideally we have a practices grow with referrals based on results being business owners we have to market as well. I appreciate the critique Todd gave us. It is not what we do doctors it is how we do it. The medical community is out there advertising heavily in every medium and some of it against us.
I like the idea of building our reputation using credible journals but lets face it the average patient does not read journals and the people who do are not sending us patients. So market we must but lets do it with professional dignity and class.
Brendon Gibb D.C.