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Not more than a few days go by without a chiropractor asking someone in our office, “How do you get a doctor’s website, from the Chiropractic Dashboard, listed in the top of Google and the other search engines so prospective patients find them?”
In today’s article, I’m going to tell you what we tell them. More importantly, I’m going to tell you exactly… with no fluff or hype… what’s really required to get a chiropractic website to the top of the Google and the other search engines.
Frankly, with the vast amount of garbage information about SEO (search engine optimization) being circulated – by folks who’s own websites are nowhere to be found in the search engines – this article is long overdue.
So, here’s the truth about what it takes to get a chiropractic website listed at the top of Google. It’s a little bit technical at points. But, I promise you… if you hang with me until the end… you’ll understand exactly how to get your site to the top of Google (without falling for any of the nonsense out there).
Let’s start with a basic principle: web-pages get indexed and listed in Google. Not websites.
In other words, you don’t optimize a website for the search engines. You optimize individual pages.
So, what that means for you is that you can get different web-pages on your website listed and indexed in Google for different terms and keywords.
Next…
Google, and the other search engines, look at two categories of factors to determine how high one of your web-pages should be indexed: On-page Factors and Off-Page Factors.
On-Page Factors are all of the things that can be done on a web-page to optimize it for the search engines.
On-Page Factors include things like: the title tag of a webpage, the Meta description, the Meta keywords, the H1 tag, the alternate text of images on the page, and the frequency of how often a keyword is used on the page.
These things are directly in our control and can be tweaked and adjusted for each page to ensure every page on your website gets listed for the correct phrases in Google.
In the case of the Chiropractic Dashboard, we customize the on-page factors for EACH DOCTOR so their web-pages are found when a prospective patient in their geographic area searches for a chiropractor (or related information) in their local area. For example, a chiropractor using the Chiropractic Dashboard based out of Boca Raton, FL, would have phrases like “chiropractor in boca raton, fl” in their different on-page factors. This ensures the different web-pages are optimized for the doctor, their name, their specific location, etc.
Now, truth be told… On-Page Factors are only half the game. The other half is in the Off-Page Factors.
Off-Page Factors include the quantity of in-bound links pointing to your web-pages, the quality of the pages where those links are found, and the exact phrase (anchor text) that is hyperlinked in the link.
Let me explain each:
An in-bound link is when another web-page out on the Internet has a link on it back to one of your web-pages. The more of these links any web-page on your website has, the more important Google feels it is. But, it doesn’t stop there…
An in-bound link from a quality web-page is better than a link from a crappy web-page.
What determines whether a web-page is quality or crappy?
Well, it’s simple…
The more in-bound links a particular web-page has, the higher it’s quality.
A web-page with thousands of in-bound links – other web-pages linking back to it – the higher the quality or authority it has to Google. And, if there’s a link on one of those high-quality, high-authority web-pages that links back to your web-page, it’s much more valuable.
For instance, having a link on CNN.com pointing to one of your web-pages is worth a heck of lot more than having a link pointing to one of your web-pages from JoeShmo.com.
So, the more in-bound links you have, from high-quality web-pages, the better. In this case, the more of these links you have the more important Google will think you are and the higher your web-page will get indexed.
But, there’s still one more factor with these links.
What you ideally want is to have lots of high-quality links pointing back to your web-page… with the phrase you want your page indexed for as the text that is hyperlinked. In other words, you don’t just want your web address posted on another web-page. You want a specific phrase on these other web-pages to be linked back to your web-page. Using our above Boca Raton example, we might want the phrase “chiropractor in boca raton, fl” hyperlinked. So, when someone clicks on that phrase it brings them to your web-page.
What this does – the use of proper anchor text – is it tells Google that for that exact phrase your web-page is extremely important… especially since you have lots of high-quality links using that same phrase… and so it indexes your web-page higher and higher.
I can’t stress enough how important using proper anchor text really is. It’s one of the most important elements of getting any web-page listed high in Google.
Let me prove just how important…
Go to Google and do a search for the phrase “Click here”.
What you’ll see is that the number one listing on Google is Adobe Acrobat Reader.
Why is that?
It’s certainly not because Adobe optimized all of their on-page factors with the phrase “click here”.
No. It’s because there are thousands, and thousands, and thousands of links out on the internet pointing back to that Adobe Acrobat page with anchor text that says “click here”. That’s the power of in-bound links with targeted anchor text.
The main thing for you to understand is this:
Getting, and keeping, a web-page at the top of Google requires optimization of both on-page and off-page factors.
Years ago, on-page factors were the most important. Today, off-page factors are most important.
Google realized it’s easy for people to manipulate the search engines with on-page factors. It’s not so easy to do that with off-page factors. Hence, the heavier weight and value on off-page factors (in-bound links, anchor text, quality of web-pages linked to you).
[Note: Consistently getting in-bound links is another benefit of using video marketing for your chiropractic practice. It's something I explain in great detail in YouTube Patient Attraction Secrets for Chiropractors. You can get it here.]
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Why does this relieve so much stress for chiropractors? – Are you getting all of the new patients you want? Are you generating all of the patient referrals you think you deserve? Is your office cash-flow up to par? If not, let the Chiropractic Dashboard take care of all of that for you! Check it out here.
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