Reading time: 5 – 8 minutes
Ugh!…
I spent about 20-minutes just trying to figure out how to start this blog post.
I couldn’t figure out for the life of me the best way to start off a post about something so exceptional, so powerful, and so transformational as what I’m about to share with you.
The “4 U Formula” for crafting powerhouse chiropractic advertisements and marketing pieces is one of the most valuable gems of information I believe any serious chiropractor can get a hold of.
Use it as I explain in the rest of this post, and… without question… it will have a catapulting impact on the volume of new patients your current chiropractic marketing is producing.
Listen…
This is no joke.
It’s not hype.
And, it’s not fluff.
The “4 U Formula” for creating gangbuster chiropractic advertisements and marketing pieces can very quickly flood your chiropractic practice with leads and new patients.
It comes straight from one of the most successful advertising writers of all-time, Gary Bencivenga.
It’s been tested with well over a million-dollars in advertising buys.
And, it’s been proven to produce major dollars in ROI for over a decade (if not more).
So… please… PLEASE… do NOT take what you’re about to read lightly.
The next handful of paragraphs contain a surefire formula that could quite easily triple or quadruple the number of new chiropractic patients your current marketing is bringing you every month. And, do it the first time you put the “4 U Formula” to work for you.
So, without further ado, let’s get to it…
There’s a combination of 4 elements every one of your chiropractic marketing pieces and advertisements must contain if you want them to bring you the maximum number of new patients and return on your investment.
This combination of 4 elements is what we call the “4 U Formula”.
And here it is:
Urgent Problem + Unique Solution + Undeniable Proof + User-Friendly Proposition = Maximum Response
Urgent Problem:
As you’ve undoubtedly heard me talk about many times before… what prospective patients care 
about most is how you and your chiropractic practice CAN HELP THEM.
What they’re looking for is the best, most effective way to solve whatever problem they have.
And, the more pressing and urgent that problem is, the more likely they will be to take action.
For example, someone who is told they have a couple of blocked arteries is much more likely to take action than someone who is just told they have high cholesterol.
So, anytime your chiropractic marketing focuses on and addresses one of those urgent problems (i.e. bad back pain, neck pain, accident recovery, etc.) the more compelling and attention-getting the message will be.
Unique Solution:
It’s obviously not enough just to focus on prospective patients’ urgent problems. You also need to present a solution. A unique solution.
Most chiropractors get the fact that they need to advertise their care as a solution with benefits to the prospective patients. But, what most chiropractors don’t understand is that the solution they present must be different and offer unique benefits compared to everything else being offered.
Your aim with your chiropractic marketing is to address an urgent problem, then present a totally unique way you’re going to solve that problem with care in your office.
In other words… it’s not enough to just talk about chiropractic care. You have to address what makes chiropractic care in your office totally unique.
Undeniable Proof:
Proof is one of the most neglected elements of typical chiropractic marketing. Yet, it’s also one of the most persuasive elements any chiropractic advertisement can have. I would go as far as to say that adding in proof for your chiropractic advertising claims is probably the single most beneficial thing you could do for your chiropractic advertisements.
What do I mean by proof?
Even more important… what do I mean by undeniable proof?
Just this:
Any and EVERY claim you make in your chiropractic marketing (for what you can do for a prospective patient) must…. MUST… be backed up with undeniable proof. Marketing without proof is nothing more than random claims.
Yes, you need to make bold claims about what patients will experience with you. BUT, you need to prove it in your marketing.
This can be done with testimonials, case studies, facts, figures, medical or scientific studies, charts, graphs, etc.
Point is; you need to view your marketing claims like a trial attorney views their closing arguments. Everything you say must be backed up with undeniable proof in order for your audience to accept what you say as believable and true.
User-Friendly Proposition:
Finally, every chiropractic advertisement or marketing piece must ultimately lead to a proposition or offer of some sort.
A user-friendly proposition is just a fancy way of saying “a comfortable offer that seems like a logical extension your marketing message”.
In other words, even though you’re going to make a time-sensitive ‘patient acquisition’ offer of some sort… it’s not going to feel high-pressure or like it came from left field.
Your offer should be a logical and welcomed extension of the message you’ve delivered in the marketing piece. Readers should be appreciative of the offer based on the message you’ve shared with them in your chiropractic advertisement.
Remember, if you’ve addressed their urgent problem… presented a unique solution… and backed it up with undeniable proof… they’ll be eager and excited to take the next step and have you help them.
And this is exactly why the ’4 U Formula’ can quickly lead to such a magnificent increase in the number of new patients coming into your office. And, FAST!
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