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I think Charlie Sheen is an idiot.
A total whack job who’s out of his friggin’ mind.
Ironically, according to several television and radio interviews, Sheen adamantly believes he’s “winning” and “tired of pretending his life isn’t awesome”.
“Awesome”?
“Winning”??
Hmmmmm… so… paying for hookers, getting arrested multiple times, struggling with more than one addiction, getting fired from your job, and, now, losing temporary custody of your kids… that’s winning??
Sheesh. I’d hate to see what Sheen considers losing.
Anyway, despite the train-wreck we call Charlie Sheen, there is one valuable chiropractic marketing lesson that can, and should, be learned by all chiropractors from his recent public interviews.
Let’s call the takeaway from this valuable lesson the Charlie Sheen Method of Chiropractic Marketing.
You see, most chiropractors believe the correct approach to chiropractic marketing and crafting advertising messages for their practice is to avoid offending or upsetting anyone, ruffling any feathers, or taking a hard stance on any one topic or subject.
In other words, most chiropractors believe the best approach to take with chiropractic marketing is to strive to appeal to everyone.
I call this Middle of The Road Marketing. Or, Plain Vanilla Promotions.
The problem with this approach is it’s forgettable. It’s not memorable. It’s not emotional. It’s not polarizing.
And, again, it’s done of out of fear. Fear of upsetting any one group or segment of the marketplace.
Mr. Sheen, on the other hand, he’s polarizing. (An idiot. But, polarizing nonetheless.)
He says what he feels and believes… and is okay with some people loving him and some hating him.
He attracts some folks. And repels others.
Similarly, great chiropractic marketing is also polarizing.
It’s designed to speak to and attract certain patients and repel others.
It’s real.
It’s authentic.
And it takes a stance on one side or the other.
Great chiropractic marketing is not about delivering a plain vanilla, middle of the road, ho-hum, seen-it-before marketing message.
It’s about saying what you feel prospective patients need to hear. Saying it with authenticity to your beliefs. And delivering that message without fear of repelling a certain segment of your audience.
That’s winning.
That’s awesome.
That’s the Charlie Sheen Method of Chiropractic Marketing.
(Disclaimer: when applying this method of chiropractic marketing to your practice; stay out of hotel rooms with hookers, resist the temptation of the “hot goddesses” if you’re married, and avoid snorting any white powders that make you threaten to cut your child’s head off and mail it their mother.)
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