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More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e 66 percent of respondents use Facebook for marketing, but while 94 percent are aware of targeted ad offerings, only 22 percent have used them.
Of those 22 percent, 65 percent said they would buy Facebook ads again, with 67 percent of potential returnees praising their ease of use and 65 percent happy with the ability to stop and start campaigns.
Even though this study doesn’t single out chiropractors or any one business or professional category, it’s results are still pretty impressive.
It demonstrates that a majority of businesses who have tried Facebook Ads would use it again. To me this indicates profitable results – something to seriously consider as a chiropractor. Learn more about Facebook Advertising for Chiropractors.
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