Reading time: 3 – 4 minutes
There’s a common marketing strategy in the newsletter publishing world that chiropractors can use to get new patients.
It’s a bit advanced. But, if you’re willing to get out of your comfort zone, this strategy can certainly create quite a stir for your practice.
Let me first describe the way this marketing strategy works for newsletter companies. Then, I’ll explain how you can quickly adapt it for your chiropractic practice.
Let’s take a political newsletter like Newsmax, for example. As I write this; they’re running a successful marketing campaign off of the back of Sarah Palin’s new book. (You can see it here.) They’re running offline and online ads offering a free copy of Sarah Palin’s book. The book, of course, comes with a trial subscription to the Newsmax newsletter.
This an incredibly savvy marketing strategy, because as you’ve heard me say many times before, “Effective marketing starts by jumping into the conversation already going on in the mind of your prospect”. In this case, their piggy-backing off the existing popularity and buzz surrounding Sarah Palin’s new book. They’re leveraging the attention the book is already getting and using it to drive subscriptions to their newsletter. It’s very smart.
And, because they know their marketing numbers – the amount of money the average new subscriber is worth to their company – they know what they can afford to spend to acquire a new subscriber. In this case, they know they can profitably afford to buy these books at wholesale to use as part of their customer acquisition marketing.
Once you know your numbers – what the average patient is worth to you over the lifetime of their care and what your prospect-to-patient conversion rate is – you can use this same strategy to generate new leads and paying patients.
For example, anytime there’s a health, wellness or fitness book on the bestseller list, featured on Oprah, or getting lots of buzz in the media, you can use that to generate prospective patient leads. You could, for instance, offer a free copy of the book with attendance to a health talk in your office. As long as you know what your typical conversion rate is of attendees to paying patients, this could be a very profitable method of getting lots of folks in your office and started with care in your practice.
In addition, since local news publications love local twists on national news, you could issue a news release to several sources, potentially getting additional PR and buzz, and an even greater influx of patient leads.
————————————– Highly Recommended ————————————–
You gain instant credibility and prestige as a trustworthy doctor!
This is the fastest and easiest way to stand out “above” every other chiropractor in your area. Your family and friends will be amazed… and have a whole new level of respect for what you do as a chiropractor… when they see your name and picture on this.
Click here now if you’re ready to become a “chiropractic celebrity”.
———————————————————————————————–
Isn’t it UNETHICAL to manipulate people into being under your treatment?