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Being 38 years old, it was during my late teen years that I became a fan of the television show Beverly Hills 90210.
I’m embarrassed to admit that I actually watched the series finale while on my honeymoon.
(Hey, my wife was a bigger fan than I was. So, she insisted.) 
According to the Huffington Post, today September 2, 2010 has been unofficially coined 90210 Day. “It’s the one day this century that the date will line up perfectly with the famous California zip code.”
A reason to celebrate?
No, probably not.
A reason to contact your patients for more referrals (or other marketing offer)?
Yes, definitely.
Why?
Because, frankly, any holiday, celebration or special occasion… especially weird and wacky ones… gives you a unique (and fun) reason to contact your patients and prospective patients with a new marketing message.
With a little humor and creativity you can use almost any occasion as the reason for contacting your patients with an offer.
Just think outside the box a little. Be on the lookout for odd holidays and events and occasions that you can leverage as a reason for contacting your patients.
And, certainly, for goodness sake… have fun with it.
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