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Let’s get really honest for a minute…
The economy has had a negative impact on most chiropractors.
Health care reform will probably worsen things.
Yet, the reality is… most chiropractors are operating as if nothing has changed in the profession – with their heads buried in the sand, ignoring all of the signs.
Fact is: bad economy or not, the *REAL* #1 reason for failure (or struggle) as a chiropractor in 2010 is LAZINESS.
It’s not talked about by chiropractic “experts” or coaches. Fear of offending or alienating prospective clients is just too much for them.
But, it’s the TRUTH.
To make big money as a chiropractor in 2010… during a tough economy, in a marketplace saturated with choices… you have to work your butt off. You have to do more, NOT less.
If your practice slows down, and so do you, your practice is going to crash and burn. It’s not a matter of if. It’s just a matter of when.
Unfortunately, this is the course most chiropractors are unknowingly on.
They’ve chosen to simply go about business as usual… or… even scaled back… with the hopes that things will work themselves out.
They won’t. The economy is not going to turn around anytime soon. And, we’re at the start of what I believe will be a wild healthcare ride.
So, what is a chiropractor to do??
Well, to sort of borrow a line from Dickens’ A Tale of Two Cities: these are the worst of times, these are the best of times.
For the motivated, ambitious chiropractor, these “tougher times” present you with an easy opportunity to out-perform and out-class the typical chiropractor… and to far exceed your average practice growth.
How?
First, start by waking up early every morning – and don’t stop working until every last task on your daily “to-do” list is done for the day.
Second, push yourself out of your comfort-zone by forcing yourself to do the things the average chiropractors aren’t willing to do.
Remember, the successful people in life are always willing to do the things the average just simply aren’t willing to do.
So, get comfortable with getting uncomfortable.
Third, don’t ever give up on your chiropractic goals – no matter how bleak things may look.
Stay strong.
Be courageous.
And don’t allow the fear of failure to throw you off-course.
Fourth, do more marketing, not less.
Now is NOT the time to decrease your chiropractic marketing and promotional activities. Now is the time to DO MORE.
If your practice has slowed-down, and you cut back on your marketing “budget” to save money… you’re simply saving your way out of business.
Instead, be more aggressive with your patient and prospective-patient communications.
Send more emails.
Create more Chiropractic Facebook Ads.
Use more online video and audio.
Host more educational talks.
Ask for more referrals.
Promote more.
It’s like the old cliche says…
Tough times don’t last. Tough people do.
In your case, being tough means you continue to move forward – with focus and intention – toward the accomplishment of your practice goals.
It means you do more. Not less.
[Editor's Note: Obviously I'm biased... I believe the absolute best tool for you to use during a tough economy is the Chiropractic Dashboard. Because it does so much marketing work for you on autopilot that it multiplies your practice promotional efforts immediately - and continues doing it for you everyday. Check it out here.]
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