Reading time: 2 – 2 minutes
Today, more than ever, it’s extremely difficult to cut through the clutter and actually get patients and prospective patients to read, watch, or listen to a marketing message from you.
This is why it’s essential that the content of your marketing communications, in some way, tie-in with current and social events. What this does for you is allow you to jump into the conversation already taking place in the minds of patients and prospective patients.
For instance, here’s an example of how Boston Sports Clubs jumped on the recent news story of the crazy flight attendant who dropped an F-bomb on a passenger, grabbed two beers, and then left the plane via the emergency slide.
It’s not the greatest example, but it illustrates the point.
Think of it like this:
People are bombarded with marketing and sales messages everyday. Not too mention: work, family, financial, and misc. information and tidbits on their mind.
Don’t ever underestimate the task of getting your chiropractic marketing messages… whatever they may be… read, listened to, or viewed.
Think about what’s going on in the news and what’s on people’s minds, then find a way to tie your email, letter, postcard, etc., in with that story… then segway into the message you really want to deliver.
Great advice Todd. Current events are great eye catchers for patients and prospects. It can help open rates on emails too.
Yep, you’re totally right…
Current events are great add-ins for subject lines and really tend to boost open-rates.
Great call!