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There are 3 types of prospective chiropractic patients.
2 of the 3 you know.
Odds are… one type of prospective patient you’re currently ignoring.
STOP IGNORING this third type of prospective chiropractic patient… and… you can easily see a 30-60% increase in new patients coming into your practice.
Let’s first quickly cover the 2 types of prospective patients you’re familiar with. Then we’ll cover the third type.
The first type of prospective patient is the individual who learns about chiropractic via your marketing (or some other means) and immediately says “Yes, this is for me”.
This individual gets started on their care plan right away… or almost right away.
The second type of prospective patient is the individual who learns about chiropractic via your marketing (or some other means) and immediately says “No, this is not for me”.
This individual is not interested in chiropractic care right now and decides to pass on your offer for care.
When it comes to marketing a practice, most chiropractors only think of and consider these two types of prospective patients.
But, there’s a third type that… when marketed to properly… can be worth multiples to you of type #1.
The third type of prospective patient is the individual who learns about chiropractic via your marketing (or some other means) and says “Maybe”.
This individual is not saying yes or no.
They haven’t yet decided whether chiropractic care with you is right for them or not.
On the surface, to most chiropractors, this individual seems like a “No” because they didn’t respond right away to their marketing.
But, what you must understand, is that just because an individual doesn’t say “Yes” right away to your marketing… doesn’t mean they’ve said “No”.
In fact, a significant percentage of people that view your chiropractic marketing don’t say “Yes” or “No”. They say “Maybe… I need to know more”.
And, if handled properly, a large percentage of these “Maybe” folks can easily be converted into “Yes, this for me” paying patients.
And, this is exactly why not having a properly-structured multi-step follow-up system as part of your all of chiropractic marketing is such a COSTLY MISTAKE for you.
Because the proper follow-up is the only thing that will convert many of the “maybes” into paying patients.
Without a mutli-step follow-up process… you might as well kiss those folks who’ve said “maybe” goodbye.
Sadly, that’s what most chiroporactors do. They use one-step marketing (i.e. one postcard, one space-ad, one newspaper insert, etc.) and then divide people into one of only two categories: Yes or No to care.
And, doing so, THEY MISS OUT on all of those people who said “Maybe”… and just needed to learn more or hear more from the doctor before saying “Yes”.
Fact is: because most people don’t make a definitive decision right away, adding-in properly stuctured multi-step follow-up contacts to your marketing will bring you 30-60% more new patients than just using one-step marketing.
Truth be told: it’s not uncommon to see the follow-up steps in your chiropractic marketing convert more prospective patients into paying patients for you than the intitial first marketing contact that most chiropractors only do.
It’s really a simple decision:
Don’t use multi-step, sequential follow-up steps with your marketing and leave a whole bunch of money on the table.
…or..
Maximize your office cash flow, new patient acquisition, and your personal income… by adding-in multi-step, sequential follow-up steps to your practice marketing.
You decide.
[Note: We're often asked, "What makes the Chiropractic Dashboard so effective for our DCs?" The answer, in large part, really is the done-for-you multi-step, multi-media follow-up that happens on autopilot for you with prospective patients. It's sequential. It's targeted to specific categories of prospective patients. It uses video, audio, email, and web pages to convert prospective patients. And, because of that... it just flat-out works. If you're interested in experiencing it for yourself, you can click here.]
interesting read… lol seriously i never considered that ‘may be’ category before… your post is a great reminder infact ! thanks a lot ! =)