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“What’s the best way to get chiropractic patients”, I routinely get asked by chiropractors.
For most, the answer they’re looking for is more about reaffirming their current mindset and opinion than it is about hearing the reality of what’s working today to attract new patients.
The Truth About How Most Chiropractors Really Feel About The “Best Way To Get Chiropractic Patients”
Fact is: most chiropractors don’t really want to know “the best way to get chiropractic patients”. They want to know the best way to get chiropractic patients… that fits within their comfort zone and matches up with their personal perception of “good chiropractic marketing”.
Reality is: the “best ways” to get chiropractic patients are always built on the foundation of solid direct response chiropractic marketing principles. And, for the typical chiropractor, these principles often do not match their personal view of the type of marketing a chiropractor should be doing.
For the average doctor, they allow their personal opinions and perceptions of what should be done when it comes to marketing to dictate what they actually do within their practice.
While the savviest, most successful docs put their personal feelings and opinions aside, and allow marketing metrics to determine what they do. If it works to acquire new patients, they do it. If it doesn’t, they don’t. Period.
Big difference between the two approaches, wouldn’t you agree?
Where do you fall in those two categories?
Do you REALLY want to know the answer to the question of what is the best way to get chiropractic patients?
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