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The Advice Prospective Patients Get About Chiropractic?

The Advice Prospective Patients Get About Chiropractic?

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Sometimes we don’t realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.
I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.

I would love to hear your thoughts… as well as [...]

Chiropractors: 5 Minutes Of Work For $500.00 Extra Holiday Cash?

Chiropractors: 5 Minutes Of Work For $500.00 Extra Holiday Cash?

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Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]

If You Don’t Love Your Chiropractic Practice…

If You Don’t Love Your Chiropractic Practice…

ShareReading time: 3 – 4 minutes

You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
Irreconcilable Differences.
One or both [...]

Google+ Pages for Chiropractors

ShareReading time: 7 – 12 minutes
Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]

5 Things Every Chiropractor Should Consider About Google Maps

5 Things Every Chiropractor Should Consider About Google Maps

ShareReading time: 3 – 5 minutes
In recent months, having a top chiropractic Google Maps listing for your practice has become extremely valuable.
Aside from having a chiropractic website that generates a consistent stream of leads; a top Google Maps listing is the most essential online property you can have as a chiropractor.
Here’s why:
Reason #1: Local Chiropractic Search Results
For [...]

The Most Important Chiropractic Patient Retention Secret

The Most Important Chiropractic Patient Retention Secret

ShareReading time: 4 – 6 minutes
 
Despite what most chiropractors have been led to believe; quality care, patient education, and demonstrable patient improvements are NOT the secret to long-term chiropractic patient retention.
Nor is having a professional staff, a fancy office, or the newest in wellness gadgetry or techniques.
All of those things have a place within a [...]

Marketing For Chiropractic: The Critical Priority

Marketing For Chiropractic: The Critical Priority

ShareReading time: 4 – 6 minutes

When it comes to marketing for chiropractic, there’s nothing more important to your immediate and long-term practice success than what I’m about to share with you in today’s essay.
It’s the most essential component of a sustainable practice growth strategy. And, it’s the one thing that allows you to acquire maximum [...]

The Truth About Motivating Chiropractic Patients

The Truth About Motivating Chiropractic Patients

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Frequently referred to as, “the greatest motivator of our time”, Lou Holtz certainly knows as a thing or two about inspiration and motivation.
Over the span of his 20+ year career coaching collegiate football teams and compiling a career record of 249–132–7, Holtz became the only college football coach to lead [...]

The Chiropractic Marketing Visual Test – See If You Pass…

The Chiropractic Marketing Visual Test – See If You Pass…

ShareReading time: 3 – 5 minutes
This may not seem like a chiropractic marketing test, but it is…
How many squares do you see below?

Most chiropractors… most people… get this wrong.
The most common answer is 16.
But that’s incorrect.
The second most common answer is 21.
That’s also incorrect.
I’ll tell you the answer in just a bit.
How is this box [...]

Chiropractic Marketing On Groupon [EXAMPLE]

Chiropractic Marketing On Groupon [EXAMPLE]

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Thought you might enjoy seeing an example of chiropractic marketing being done on Groupon.
Here are two screen-shots from a real Groupon offering.

Let me know what you think of this offer… and if you’d be interested in learning more about using Groupon for your own chiropractic marketing (and other coupon/deal services like [...]

Disney Definition For Chiropractic Marketing

Disney Definition For Chiropractic Marketing

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Are you giving your patients “The WOW Experience”?
When they leave your office after an adjustment are they saying to themselves, “Wow! That was probably the best experience I’ve ever had inside a doctor’s office!”… or “Wow! Every time I come to this office the experience is just fantastic and impresses [...]

2 Chiropractic Marketing Lessons from The Casey Anthony Trial

2 Chiropractic Marketing Lessons from The Casey Anthony Trial

ShareReading time: 3 – 4 minutes

Unless you’ve been living under a rock, you’re aware of how the trial of Casey Anthony (for the murder of her two year old daughter Caylee) has been receiving worldwide attention.
According to Josh Benson of NewsRamble, “Orange County Chief Judge Belvin Perry stated at one point in court that Anthony’s [...]

What Are Your Chiropractic Fees?

What Are Your Chiropractic Fees?

ShareReading time: 2 – 4 minutes

New chiropractic competition.
Ineffective management.
Bad marketing.
Weak economy.

All common reasons given for why many chiropractors have slid from prosperity to struggle over the last 36 months.
And, in many cases, there’s validity to each one.
However, none are the number one cause of why many, once thriving chiropractors, have been experiencing a steady decline [...]

QUESTION: Are Chiropractors Successful With Facebook Advertising?

QUESTION: Are Chiropractors Successful With Facebook Advertising?

ShareReading time: 1 – 2 minutes

More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e [...]

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