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What This Drunk Can Teach You About Growing Your Chiropractic Practice

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He was a drunk. A degenerate gambler. A womanizer. A postal worker. A poet.
After years, and hundreds… probably thousands… of bottles of wine, vodka, and whiskey, his body appeared to have had enough. He was told his body would simply shut-down if he had another sip of alcohol. And so [...]

MAP: Interest In Chiropractic Spreads Throughout United States

MAP: Interest In Chiropractic Spreads Throughout United States

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This is cool…
It shows how an interest in chiropractic has spread across the United States since 2004.
Plus, it gives you a comparison of interest (online) in chiropractic… year by year.
And, finally, it shows you a couple of exciting search words and phrases Google calls “Breakout” terms… because the volume of searches [...]

The Florida Football Lesson for Struggling Chiropractors

The Florida Football Lesson for Struggling Chiropractors

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Now living in South Florida, it amazes me the level of dedication Floridians have to their football teams.
There are die-hards galore for every team: the Hurricanes, the Seminoles, the Gators, and of course, the Miami Dolphins.
As a Pittsburgh Steelers fan, I found great amusement this past season in the weekly [...]

Shocking Example Of Education-Based Marketing In Action

Shocking Example Of Education-Based Marketing In Action

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Even obscure niches and professions use education-based marketing to successfully generate leads and new patients.
For you as a chiropractor, education-based marketing (EBM) is one of the best ways to turn prospective patients into highly-qualified, eager office visits – and ultimately new patients. (It’s been a big focus for us in [...]

New Facebook Page For Chiropractors (Can you say SEXY?!)

New Facebook Page For Chiropractors (Can you say SEXY?!)

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As a chiropractor, having a Facebook Page is about to get a lot sexier.
Facebook has just announced that on March 30, 2012 all Facebook Pages will be upgraded to the new Timeline look and feel.
This gives chiropractors (and other Page owners) a variety of new patient engagement tools to use [...]

New Chiropractic Marketing Video Series Hits 8,500 Views

New Chiropractic Marketing Video Series Hits 8,500 Views

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“The Most Popular Chiropractic Marketing Video Series!”
I’m proud to announce… our FREE Digital DC Formula videos have quickly become the most popular chiropractic marketing video series… with over 8,500 views from chiropractors.
Below is a copy of the official announcement:

You can see the original here: chiropractic marketing video series announcement.
Here’s a [...]

Best Way To Get Chiropractic Patients

Best Way To Get Chiropractic Patients

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“What’s the best way to get chiropractic patients”, I routinely get asked by chiropractors.
For most, the answer they’re looking for is more about reaffirming their current mindset and opinion than it is about hearing the reality of what’s working today to attract new patients.
The Truth About How Most Chiropractors Really [...]

Social Media Marketing For Chiropractic Care Is Bogus

Social Media Marketing For Chiropractic Care Is Bogus

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Some doctors believe that social media marketing for chiropractic care doesn’t work because they don’t have a big reach or a large list.
Some believe that social media marketing for chiropractic care is only effective if you have thousands of followers or friends on sites like Twitter and Facebook.
Whitney Houston’s Death [...]

The Advice Prospective Patients Get About Chiropractic?

The Advice Prospective Patients Get About Chiropractic?

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Sometimes we don’t realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.
I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.

I would love to hear your thoughts… as well as [...]

Chiropractors: 5 Minutes Of Work For $500.00 Extra Holiday Cash?

Chiropractors: 5 Minutes Of Work For $500.00 Extra Holiday Cash?

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Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]

If You Don’t Love Your Chiropractic Practice…

If You Don’t Love Your Chiropractic Practice…

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You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
Irreconcilable Differences.
One or both [...]

Google+ Pages for Chiropractors

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Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]

5 Things Every Chiropractor Should Consider About Google Maps

5 Things Every Chiropractor Should Consider About Google Maps

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In recent months, having a top chiropractic Google Maps listing for your practice has become extremely valuable.
Aside from having a chiropractic website that generates a consistent stream of leads; a top Google Maps listing is the most essential online property you can have as a chiropractor.
Here’s why:
Reason #1: Local Chiropractic Search Results
For [...]

The Most Important Chiropractic Patient Retention Secret

The Most Important Chiropractic Patient Retention Secret

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Despite what most chiropractors have been led to believe; quality care, patient education, and demonstrable patient improvements are NOT the secret to long-term chiropractic patient retention.
Nor is having a professional staff, a fancy office, or the newest in wellness gadgetry or techniques.
All of those things have a place within a [...]

Marketing For Chiropractic: The Critical Priority

Marketing For Chiropractic: The Critical Priority

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When it comes to marketing for chiropractic, there’s nothing more important to your immediate and long-term practice success than what I’m about to share with you in today’s essay.
It’s the most essential component of a sustainable practice growth strategy. And, it’s the one thing that allows you to acquire maximum [...]

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