16. Jan, 2012 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: < 1 minute
Sometimes we don’t realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.
I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.
I would love to hear your thoughts… as well as [...]
52 Comments
07. Dec, 2011 •
Categories: Chiropractic Marketing, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 1 – 2 minutes
Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]
0 Comments
22. Nov, 2011 •
Categories: Chiropractic Advertising, Chiropractic Business, Chiropractic Marketing, Chiropractic Success •
by Todd Brown
ShareReading time: 3 – 4 minutes
You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
Irreconcilable Differences.
One or both [...]
4 Comments
08. Nov, 2011 •
Categories: Chiropractic Marketing, Online Chiropractic Marketing •
by Todd Brown
ShareReading time: 7 – 12 minutes
Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]
14 Comments
31. Oct, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 1 – 2 minutes
A few days ago Facebook quietly rolled-out a cool new feature you can use to increase engagement and interaction with patients on your Chiropractic Facebook Page.
Below is Facebook’s little blurb about the new feature:
“Admins of Facebook Pages can now mention people within comments on Page posts. Page admins can only [...]
0 Comments
06. Sep, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 4 – 6 minutes
Despite what most chiropractors have been led to believe; quality care, patient education, and demonstrable patient improvements are NOT the secret to long-term chiropractic patient retention.
Nor is having a professional staff, a fancy office, or the newest in wellness gadgetry or techniques.
All of those things have a place within a [...]
6 Comments
02. Sep, 2011 •
Categories: Chiropractic Marketing, Chiropractic Success •
by Todd Brown
ShareReading time: 4 – 6 minutes
When it comes to marketing for chiropractic, there’s nothing more important to your immediate and long-term practice success than what I’m about to share with you in today’s essay.
It’s the most essential component of a sustainable practice growth strategy. And, it’s the one thing that allows you to acquire maximum [...]
0 Comments
02. Aug, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 4 – 6 minutes
Frequently referred to as, “the greatest motivator of our time”, Lou Holtz certainly knows as a thing or two about inspiration and motivation.
Over the span of his 20+ year career coaching collegiate football teams and compiling a career record of 249–132–7, Holtz became the only college football coach to lead [...]
2 Comments
18. Jul, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 3 – 5 minutes
This may not seem like a chiropractic marketing test, but it is…
How many squares do you see below?
Most chiropractors… most people… get this wrong.
The most common answer is 16.
But that’s incorrect.
The second most common answer is 21.
That’s also incorrect.
I’ll tell you the answer in just a bit.
How is this box [...]
1 Comment
04. Jul, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: < 1 minute
Thought you might enjoy seeing an example of chiropractic marketing being done on Groupon.
Here are two screen-shots from a real Groupon offering.
Let me know what you think of this offer… and if you’d be interested in learning more about using Groupon for your own chiropractic marketing (and other coupon/deal services like [...]
25 Comments
29. Jun, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 3 – 5 minutes
Are you giving your patients “The WOW Experience”?
When they leave your office after an adjustment are they saying to themselves, “Wow! That was probably the best experience I’ve ever had inside a doctor’s office!”… or “Wow! Every time I come to this office the experience is just fantastic and impresses [...]
4 Comments
23. Jun, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 3 – 4 minutes
Unless you’ve been living under a rock, you’re aware of how the trial of Casey Anthony (for the murder of her two year old daughter Caylee) has been receiving worldwide attention.
According to Josh Benson of NewsRamble, “Orange County Chief Judge Belvin Perry stated at one point in court that Anthony’s [...]
0 Comments
22. Jun, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 2 – 4 minutes
New chiropractic competition.
Ineffective management.
Bad marketing.
Weak economy.
All common reasons given for why many chiropractors have slid from prosperity to struggle over the last 36 months.
And, in many cases, there’s validity to each one.
However, none are the number one cause of why many, once thriving chiropractors, have been experiencing a steady decline [...]
5 Comments
11. Jun, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 1 – 2 minutes
More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e [...]
2 Comments
08. Jun, 2011 •
Categories: Chiropractic Marketing •
by Todd Brown
ShareReading time: 3 – 5 minutes
So, Rep. Anthony Weiner finally came clean the other day and admitted he did infact tweet a lude photo of himself.
What was supposed to be a direct tweet to someone ended up being shared with the entire Twittisphere.
Oh, boy! Not good.
I guess we could say the first rule in Chiropractic [...]
9 Comments