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An overwhelming majority of chiropractic advertising that comes across my desk is missing the most important element of any advertisement.
It’s the one element of all chiropractic advertising that drives response (ROI).
It’s the one element that gets the office phone ringing.
And, it’s the one element that makes direct response chiropractic marketing [...]
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The Missing Factor In 98% of Chiropractic Advertising
Best Way To Get Chiropractic Patients
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“What’s the best way to get chiropractic patients”, I routinely get asked by chiropractors.
For most, the answer they’re looking for is more about reaffirming their current mindset and opinion than it is about hearing the reality of what’s working today to attract new patients.
The Truth About How Most Chiropractors Really [...]
Social Media Marketing For Chiropractic Care Is Bogus
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Some doctors believe that social media marketing for chiropractic care doesn’t work because they don’t have a big reach or a large list.
Some believe that social media marketing for chiropractic care is only effective if you have thousands of followers or friends on sites like Twitter and Facebook.
Whitney Houston’s Death [...]
As A Chiropractor, How To Hire A…
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Too many chiropractors don’t give enough thought into who they should hire and why.
I’m not talking about interviewing skills. I’m referring to the best positions and roles to fill within their practice.
One of the savviest ways to determine what new roles should be added to your chiropractic team is to [...]
The Advice Prospective Patients Get About Chiropractic?
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Sometimes we don’t realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.
I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.
I would love to hear your thoughts… as well as [...]
“23 and 1/2 Hours” – A Video Every Chiropractor Can Learn From…
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This is a great example of how an online health video can be both educational and entertaining at the same time.
Notice how the delivery of the content in the video… which today has over 409,000 views on YouTube… establishes Dr. Evans’ credibility and authority.
Well done.
Would love to hear your [...]
Chiropractors: 5 Minutes Of Work For $500.00 Extra Holiday Cash?
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Below is a quick 15-minute video that walks you through one of the fastest and easiest tactics almost any chiropractor can use to generate a few hundred dollars of extra holiday spending money.
It won’t pay for all of your holiday shopping. (Even though some doctors I’ve shared this with are [...]
If You Don’t Love Your Chiropractic Practice…
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You’ve heard the statistic about 50% of marriages ending in divorce in the United States, right?
Well, it’s incorrect.
According to the Forest Institute of Professional Psychology; 50% percent of first marriages, 67% of second and 74% of third marriages end in divorce.
One of the most common reasons given?
Irreconcilable Differences.
One or both [...]
Google+ Pages for Chiropractors
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Yesterday, Google launched Google+ Pages for businesses, brands, etc.
I predict the Google+ Pages are going to have an impact on SEO and rankings in the near future.
So, I recommend you claim a Google+ Page for your chiropractic practice right away.
Below is an awesome explanation of how to do it from [...]
Cool New Facebook Page Feature For Chiropractors
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A few days ago Facebook quietly rolled-out a cool new feature you can use to increase engagement and interaction with patients on your Chiropractic Facebook Page.
Below is Facebook’s little blurb about the new feature:
“Admins of Facebook Pages can now mention people within comments on Page posts. Page admins can only [...]
The Chiropractic Lifestyle and The 4-Hour Workweek
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Tim Ferriss’s New York Times Best-Seller, The 4-Hour Workweek, took the publishing world by storm when it was first released in 2007.
With detailed information about producing more while working less, this book has already over 1,234 reviews on Amazon and some rave reviews from some of the top business authors.
Here [...]
5 Things Every Chiropractor Should Consider About Google Maps
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In recent months, having a top chiropractic Google Maps listing for your practice has become extremely valuable.
Aside from having a chiropractic website that generates a consistent stream of leads; a top Google Maps listing is the most essential online property you can have as a chiropractor.
Here’s why:
Reason #1: Local Chiropractic Search Results
For [...]
9 Questions Every Chiropractor Should Ask Each Day
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“Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins
My friend Pete Williams – often referred to as Australia’s Richard Branson, and a finalist in running for the Ernst & Young 2010 Entrepreneur of the Year Award – recently shared a fantastic list of 9 [...]
Hysterical Case Study & Chiropractic Marketing
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Every chiropractor should watch this video.
Not only does it explain the keys to creating a fun and enjoyable culture in any business or practice.
More importantly for chiropractors, it shares a great and HYSTERICAL example & case study of how marketing can change the perception of an ordinary product (or service).
I [...]
PROOF: These Sites Are Killing Social Media For Chiropractors
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When discussing social media for chiropractors a few months ago, I warned doctors about this.
Evidence was already showing that posting status updates to a chiropractic Facebook Page from third-party software (i.e. Tweetdeck, Hootsuite, Twitter, Sendible, etc.) was decreasing engagement with fans.
Now, thanks to a massive study conducted by Edgerank of over [...]
The Most Important Chiropractic Patient Retention Secret
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Despite what most chiropractors have been led to believe; quality care, patient education, and demonstrable patient improvements are NOT the secret to long-term chiropractic patient retention.
Nor is having a professional staff, a fancy office, or the newest in wellness gadgetry or techniques.
All of those things have a place within a [...]
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