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On May 5th, 2012 I had the unfortunate honor of attending my first military funeral.
U.S. Army Private First Class Mike Metcalf… assigned to the 2nd Battalion, 504th Infantry, 1st Brigade Combat Team, 82nd Airborne Division, Fort Bragg, N.C…. died April 22 in Chazni province, Afghanistan, of wounds suffered when enemy [...]
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It’s interesting to note in the above info-graphic that there’s no “pie slice” for thinking. Yeah, I said… thinking.
In our fast-paced, hectic society we often judge daily accomplishment and productivity on the sheer volume of things we’ve been able to do. Or complete.
Meanwhile, “thinking” is one of the most important, [...]
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Today, I want to give you a “big idea” to ponder and think about as a chiropractor. And, after you read this… and grasp the concept… I’d love to hear your thoughts.
Let’s start with a question:
Where do you feel the biggest breakthroughs come from in a chiropractic practice?
Do they come [...]
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He was a drunk. A degenerate gambler. A womanizer. A postal worker. A poet.
After years, and hundreds… probably thousands… of bottles of wine, vodka, and whiskey, his body appeared to have had enough. He was told his body would simply shut-down if he had another sip of alcohol. And so [...]
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This is cool…
It shows how an interest in chiropractic has spread across the United States since 2004.
Plus, it gives you a comparison of interest (online) in chiropractic… year by year.
And, finally, it shows you a couple of exciting search words and phrases Google calls “Breakout” terms… because the volume of searches [...]
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Now living in South Florida, it amazes me the level of dedication Floridians have to their football teams.
There are die-hards galore for every team: the Hurricanes, the Seminoles, the Gators, and of course, the Miami Dolphins.
As a Pittsburgh Steelers fan, I found great amusement this past season in the weekly [...]
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Google+ for Doctors: Make Big Online Marketing Gains Now
Guest post by Katie Matlack
For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search onlineto find information about health [...]
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The best chiropractic ads – that produce the greatest quantity of new appointments and a serious return on investment – always feature and convey a unique and compelling promise.
The worst chiropractic ads – the ones that almost never break-even or produce any serious quantity of new patients – focus on [...]
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Even obscure niches and professions use education-based marketing to successfully generate leads and new patients.
For you as a chiropractor, education-based marketing (EBM) is one of the best ways to turn prospective patients into highly-qualified, eager office visits – and ultimately new patients. (It’s been a big focus for us in [...]
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As a chiropractor, having a Facebook Page is about to get a lot sexier.
Facebook has just announced that on March 30, 2012 all Facebook Pages will be upgraded to the new Timeline look and feel.
This gives chiropractors (and other Page owners) a variety of new patient engagement tools to use [...]
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“The Most Popular Chiropractic Marketing Video Series!”
I’m proud to announce… our FREE Digital DC Formula videos have quickly become the most popular chiropractic marketing video series… with over 8,500 views from chiropractors.
Below is a copy of the official announcement:
You can see the original here: chiropractic marketing video series announcement.
Here’s a [...]
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An overwhelming majority of chiropractic advertising that comes across my desk is missing the most important element of any advertisement.
It’s the one element of all chiropractic advertising that drives response (ROI).
It’s the one element that gets the office phone ringing.
And, it’s the one element that makes direct response chiropractic marketing [...]
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“What’s the best way to get chiropractic patients”, I routinely get asked by chiropractors.
For most, the answer they’re looking for is more about reaffirming their current mindset and opinion than it is about hearing the reality of what’s working today to attract new patients.
The Truth About How Most Chiropractors Really [...]
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Some doctors believe that social media marketing for chiropractic care doesn’t work because they don’t have a big reach or a large list.
Some believe that social media marketing for chiropractic care is only effective if you have thousands of followers or friends on sites like Twitter and Facebook.
Whitney Houston’s Death [...]
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Too many chiropractors don’t give enough thought into who they should hire and why.
I’m not talking about interviewing skills. I’m referring to the best positions and roles to fill within their practice.
One of the savviest ways to determine what new roles should be added to your chiropractic team is to [...]
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Sometimes we don’t realize just how much of a battle it is to persuade prospective patients to get started (and continue) with chiropractic care.
I found this video to by hysterically absurd, yet within the realm of reality, for many potential chiropractic patients.
I would love to hear your thoughts… as well as [...]
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